SONY in the United States in a sneaky way graffiti advertising marketing PS game controversy

On January 2nd, SONY found some unusual places to advertise before christmas. SONY advertises for its PS game on the wall of an abandoned building near North Philadelphia.

According to the U.S. business week reported that the black and white pictures show a white eye cartoon characters like PS game machine driving a slide type, or the description of the cartoon characters like licking a lollipop licking like PS game, or like a doll box as close to close the PS game machine box. However, the ad did not mention SONY or PS game brand, did not imply that there is no description of the painting is an ad.

Employees at a nearby furniture store said the campaign had been launched in San Francisco, New York and other big cities in the United states. They're trying to get the attention of teenagers. I think it's a smart move.

However, many people have raised objections to the practice of SONY. Tracy, the head of the city's abandoned communities, said SONY's approach was illegal, Mary said. The organization is specifically opposed to the illegal establishment of billboards in Philadelphia. He said that SONY violated the provisions of outdoor advertising in Philadelphia.

Philadelphia officials Pedro Ramos on Wednesday to SONY Computer Entertainment subsidiary in the United States to send a letter to stop doing this kind of advertising letter. He may be in accordance with the law of Philadelphia, a small amount of fines on SONY or SONY sued, asking SONY to return the proceeds generated by these ads. SONY did not immediately respond to inquiries from The Associated Press. However, a spokesman for SONY in early December had an Internet news website said, SONY hired some of the artists in the seven layer of the city of Atlanta, Losangeles, Miami and Chicago in the United States to draw some advertising. In San Francisco, SONY's advertising appeared to be tampered with, and in the ad appeared on the "get out of our city!" Slogan. A lot of people think that SONY should pay to remove these indiscriminate advertising posters.