ST investment in China to strengthen the instrument into the market leader Chinese ded

"Since the sitting president of the position, objectives and tasks is to make my meaning beyond TI (Texas Instruments TI), has become the largest market China semiconductor company." STMicroelectronics (ST), the newly appointed Vice President of the company and President of Greater China Bob Krysiak made no secret of his ambition". He said, STMicroelectronics will increase investment in China, through a series of positive policies and measures, to further expand in the China semiconductor market influence, and strive to replace the Texas Instruments to become the market leader.

According to statistics, the current global annual growth rate of 8% in the semiconductor industry, while the Chinese market CAGR of up to 16%. It is to see the China semiconductor market such a rapid growth, in January 2006, STMicroelectronics has Chinese area separated from the original business in the Asia Pacific region, the formal establishment of STMicroelectronics Chinese large area, and plans to invest $10 million in the Shanghai headquarters building building China district.

In fact, as the first investment in China's international semiconductor manufacturers, STMicroelectronics has always attached great importance to the Chinese market. Since 1984, China has established a complete industrial chain of manufacturing, design, research and development, sales and so on.

"China's semiconductor market is the fastest growing in the world. It is estimated that by 2010, China's semiconductor market share will account for 21% of the total share of the world." Bob Krysiak, as a long-term strategic investment, the establishment of large Chinese District, STMicroelectronics will further strengthen China business support, research and development, technology, capital and other advantages to Chinese, and adhere to the long-term cooperative partnership plan, strengthen the service ability, so that "the same Chinese market to grow."

According to the independent analyst firm iSuppli released data show that as of the end of 2005, STMicroelectronics ranked fifth in the global semiconductor company; in Chinese semiconductor market, STMicroelectronics is behind Intel and TI ranked third. Since STMicroelectronics does not believe that to provide computer microprocessor based products are Intel's own competitors, therefore, TI of course, become the target of stmicroelectronics.

Although Bob Krysiak admits that Germany is a strong competitor, but he also believes that the existence of the gap between the two companies is not so big." He pointed out that the market is Chinese, in the fields of digital consumer, system chip, telephone and wireless applications, Italy method has the advantage of technology leading semiconductor ", so we are fully confident than virtue."