Samsung tablet technology: constantly changing competitors"

Tablet technology nowadays popular vocabulary is "PDP, LCD, LED, OLED, just this year, Samsung Electronics has undergone a major event in the four aspects: April, South Korea's Samsung Electronics vice president and director of the LCD Institute of JH said that Samsung will build tenth generation LCD panel production line; in October, Samsung released the 70 inch LED backlight LCD TV technology in the global market; in November, Samsung SDI said the production will be 32 inches HD plasma panel next year; December, Samsung said it would expand OLED panel production line. The four thing is Samsung flat this year in the technical aspects of the typical event, familiar with the industry one eye can see, the four thing is not accidental, from which we can clearly see that the Samsung flat-panel display strategy.

SHARP LCD as the target

First in the LCD panel, from the end of last century in the study of the liquid crystal panel, Samsung Electronics, SHARP will be locked into their goals.

Samsung and SHARP LCD in Japan hegemony in turn lead. The seventh generation line was first introduced by Samsung and SONY's joint venture factory S-LCD in July 2004 and April of the following year of production; eighth generation LCD panel factory SHARP began production in August 2006, followed by Samsung's eight generation line production in August this year, 2 months earlier than expected.

Since July last year, SHARP announced that it will invest 500 billion yen ($4 billion 280 million) to build a tenth generation LCD panel production line, Samsung to build ten generation line news spread like wildfire, and formally approved in April this year.

Is Samsung to SHARP as the target time, the liquid crystal panel, Samsung production faster than AUO, CPT, China Taiwan firms to two cycles, 2005 when considering the construction of the six generation AUO panel line Samsung, considering the eight generation line, now You Dazheng launched the eight generation line, Samsung consider the ten generation line.

Although the LCD panel technology contest, SHARP temporarily lead, but Samsung's output ranks first in the world last year, the market share of 18%, become the world's largest LCD panel manufacturers.

In LED technology, the LED backlight technology relative to CCFL (cold cathode lamp), has the advantages of high brightness, low voltage, small power consumption, although the cost is relatively high, but the amount of postpartum costs will decline, so many industry experts believe that the LED will replace the existing CCFL technology.

Reportedly, involved in this aspect of the enterprise is not much, when many companies are still worried about this technology maturity, SONY and Samsung has been the first time to seize the market. However, although SONY has previously demonstrated on the CEATECJAPAN2007 70 inches backlight technology using LCD TV, but Samsung is the first LED TV industry enterprises.

PDP avoid LCD

Although with Hitachi, Matsushita, LG the same as the world's four largest manufacturer of plasma, but Samsung is not the world's first contact with PDP technology, according to the reporter, after Samsung began large-scale production of plasma TV in 2001 brilliant rptv.

2002, Samsung launched a comprehensive plan to invest in plasma. 2004 to 2006 period, Samsung has continued to produce plasma panel production line news.

On August 2005, Samsung plasma is a significant month. Samsung SDI company official said, in all plasma display panel manufacturers in the world, Samsung SDI plasma display panel production per month for the first time more than 200 thousand pieces, so that the Samsung plasma display panel in the global market share rose to 34%.

Although Samsung in plasma has achieved good results, but Samsung in plasma knows a degree of relaxation".

When the rise of the global LCD TV, Samsung propaganda in the plasma is a lot weaker.

Samsung 32 inch plasma strategy in the market aspect, the reporter remember when the LCD panel shortage problem just exposed soon, Samsung stakeholders in an interview with reporters, said not to follow up the 32 inch plasma panel on the one hand, but recently the China business headquarters deputy general manager Meng Zhulong in an "China electronic newspaper" interview with reporters, said it will launch a 32 inch high-definition plasma panel next year.

Analysis of insiders told reporters, Samsung SDI announced at this time will enter the 32 inch plasma TV market, on the one hand, because of Samsung Electronics in the plasma technology accumulated a lot, have the strength. On the other hand, because this year the 32 inch LCD panel shortage, the shortage will continue to the next, so the survey companies have asserted that next year Chinese plasma TV market will rebound, in this context, Samsung announced the timing was obviously more accurate.

Enhanced OLED patent application

On new technology investment has always been greater in Samsung, OLED investment is certainly not small. According to the reporter, Samsung has become the world's largest supplier of OLED panel in 2004, at the time of application of OLED panel is mainly focused on mobile phone screen, and to January 2005, Samsung developed the world's largest 21 inch OLED TV, then in May 2005, Samsung launched 40 inches OLED tv.

This year Samsung put on OLED increased obviously, while maintaining the original first PM (passive) based on the production capacity of OLED, the realization of AM (active) OLED panel production. It is understood that Samsung SDI