Samsung will push 16 MP3 player to compete with iPod

People Samsung Thursday to the Reuters, the company will be in the second half of this year to launch 6 new MP3 player, and will continue to launch another 10 in the next year. This initiative is to further narrow the gap between the industry leader apple.

In the first half of this year, Samsung Corp has for the 8 models of the Yepp MP3 player product line has increased by 6 new models, in order to make annual sales growth of three times, reaching up to 5 million units. However, even if this goal is achieved, Samsung's sales are only 1/6 of Apple's iPod sales expected this year.

Samsung Corp sales department in Seoul a surname Park assistant to the Reuters said: "we will have 12 new MP3 player this year, next year plans to launch 5 to 7 models based on flash player, and more than 2 models based on hard disk player."

For the rapid growth of the MP3 market, Samsung Corp is sparing no effort to grab market share. According to the company's analysis, the global market for MP3 players this year will reach 45 million units, while next year will grow by 1/3 to reach 60 million units. "As the MP3 market grows by more than 20% a year, we must expand production to meet market demand," said the assistant." However, she did not disclose Samsung Corp MP3 market share target this year.

Colleagues, Samsung and apple producers such as thumb to pocket size music player colleagues also suffered from mobile phone manufacturers increasingly fierce competition. These mobile phone manufacturers are to high-end products to increase MP3 playback.

It is reported that Samsung Corp's future launch of the MP3 player will have a larger capacity storage, to download more music and movies. In addition, the player can also play games, and let people listen to songs while taking pictures.

Although Apple took the lead in the MP3 market, but Samsung, SONY, DELL, Gateway, PC and innovative manufacturers have apple as competitors. Future MP3 market competition will become more intense.