Samsung will supply high performance LED higher brightness, longer life

South Korea Samsung Electronics will greatly improve the performance of the supply of white LED lighting. The product is higher than the original brightness, more competitive price. And extend the life, is expected to further accelerate the popularity of LED lighting equipment. The new product is a 2 class LED chip using the 0.3W class medium power LED, when the input current of 100mA, with the highest level of the world, the average photometric characteristics of 8.5cd. Brightness than Samsung previously supplied 5.5cd products increased by about 50%, higher than the other competitors' products by up to 30%. Through the use of independent production of LED chips, so that the number of LED chips to the other half of the competition, the price competitiveness has also been significantly improved. The biggest feature of the new product is life extension. This is achieved by improving the heat dissipation. The new product uses the LED electrode and the external connection of the cooling method, improve the cooling efficiency, so that the life of two times the original product. The company will rely on the characteristics and price competitiveness of new products, in the digital signage market launched an aggressive offensive, plans to further consolidate its Korean digital signage market share of the top position of LED. In addition, the lighting manufacturers in Korea as the object, and actively carry out marketing, in order to expand the LED business.

Source: Nikkei BP