Seven factors allow the lighting industry collective winter

China has become the world's largest producer and exporter of lighting appliances, the world's annual production of 4 billion lighting products, while China's manufacturing accounted for a share of 90%. But since 2008, due to the impact of the national macro-control, real estate, building materials and other industries have been subject to certain restrictions, as these industries upstream and downstream lighting industry, has also been affected. Into the middle of October, the lighting industry will also usher in a severe winter, what are the factors that affect the development of the lighting industry?

Summary: the rise of the road mixed

This year's lighting industry situation is grim, part of the processing oriented small businesses, this year there have been difficult to survive. Even larger enterprises, if blind expansion, will be in a difficult position. In such a difficult period of development, the lighting industry is facing a severe winter. Because the lighting industry is the basic environment of the industry is more dispersed, each enterprise is only a small share of the industry. In such a difficult period of development, the lighting industry is facing a reshuffle pattern. This year the government has introduced a variety of policies and financial support, subsidies for energy-saving lamp technology, government investment in the face of adequate funds, at the same time, customer demand has turned to energy saving and environmental protection products. All lighting companies are spontaneous, conscious focus on R & D energy saving technology. For the original environmental protection product line of business, it is to bring greater opportunities for development.

But because of the characteristics of the industry, China's lighting industry to enter a new period of prosperity, need to go a long way.

First of all, need guidance, supervision and management of the government; secondly, to speed up the pace of the survival of the fittest, gradually create a favorable industry environment; third, to the rise of a number of industry leading enterprises, with its own strength as the backing, promoting orderly competition, orderly competition, strengthen cooperation in vertical competition at the same time; fourth, manufacturers take the lead standard terminal market, prompting dealers to raise the overall service quality, enhance the quality of the seller's market.

To be sure, China's lighting industry to rise, it is necessary to transition from small to large-scale development, transition from extensive development to intensive development, transition from traditional production and operation to brand development. In fact, Chinese lighting industry has a solid foundation of large-scale, intensive, brand development, as Chinese lighting industry in the two major bases of the Pearl River Delta and Yangtze River Delta region, accounted for the total proportion of the 70% industry, the industrial chain has been relatively mature.

One factor: export frustrated domestic forced

Since 2008, the rising prices of raw materials, increasing labor costs and other factors contain, plus the United States subprime mortgage crisis, the lighting industry export market shrinking rapidly, many companies turn to domestic sales, further deterioration of the industry competition.

In recent years, China's lighting industry is growing at an average rate of 20% per year, but many Guangdong lighting companies have said it is increasingly difficult to do business. In addition to facing the rising prices of raw materials, increase the labor costs of all walks of life to meet "the problem", the first half of the year due to the impact of the national macroeconomic regulation and control, real estate, building materials and other industries are subject to certain restrictions, as these industries downstream of the lighting industry, but also by the wave and.

Especially the export enterprises, affected by the subprime mortgage crisis, the export of lighting products have obvious atrophy, especially the export of North American market enterprises this year started low, many lighting companies turn to domestic sales, to further increase the pressure on the domestic market. According to industry analysis, Guangdong lighting companies, half of which are doing export. In such an environment, many small businesses lighting industry will be very difficult to survive, especially by processing enterprises, including some large processing enterprises, if at this time, the blind expansion, but also encounter problems in the development of large.

Factor two: high cost Era

Raw material prices and labor costs rise, coupled with the appreciation of the RMB exchange rate, the export tax rebate policy adjustment and other factors, different influence on lighting products cost of sales, the product profit margins further reduced. One side is the high cost, the other side is interested in using the price scale enterprises to accelerate the industry reshuffle, these are "forced" small and medium-sized lighting enterprises choose to upgrade the hedge, slightly strength of small and medium-sized enterprises have begun lighting transformation plan by "OEM" to the independent research and development.

At present, most of the small and medium-sized enterprises in the country are concentrated in the traditional third industry and the processing and manufacturing industry, the high input, high consumption, high pollution and low efficiency of the development model has not fundamentally changed.

Factor three: the confusion of the "three flow"

China's small and medium enterprises have long been plagued by information flow, capital flow and logistics of the three flow problem, especially since this year, a number of adverse factors, the difficulties encountered by small and medium enterprises in the financial aspects of concern. At present, the bank loans is one of the most important sources of funding for SMEs, but now the grassroots is the lack of outlets, banks are difficult to declare. In the financing of small and medium-sized enterprises can not eliminate the curse of the case, the enterprise needs to want to have ample cash flow, they must have diversified sales channels, in order to quickly return funds, accelerate enterprise capital circulation. In order to be in an invincible position.

In recent years, some lighting enterprises to strengthen cooperation with logistics providers to further enhance the market share and influence of lighting products. Especially for engineering enterprises, the urgent need to project goods, production fast, fast delivery, for time, convenient, safe, fast, the formation of high-speed flow of cash flow