Shanghai LED advertising market competition into the white hot

Shanghai LED advertising market Youxian waves, two anonymous email recently exposed online shelling champs media "bluff enclosure to produce the illusion of prosperity, to deceive us $30 million investment in Softbank sayfo. "The message champs" expired, "false response, mostly caused the widespread discussion. In an interview, the reporter found that the Shanghai LED advertising market increasingly fierce battle, inch screen gold outside the house LED resources confirmed the number is king, the truth, to become the most competitive weight.

Advertising screen competition

With the increasing popularity of the LED advertising market in Shanghai, in the public to continue to maintain the country's leading position at the same time, tulips, and Xinhua video and other companies have been rapidly expanding territory. An anonymous email and recently exposed online, then pointed out recently in the champs bad, breaking the market calm on the surface.

In April this year, the champs media announced a $30 million investment in Softbank sayfo, but anonymous e-mail said, the champs had in 2007 signed more than and 20 cooperation intentions, and it is currently in Shanghai a total of only 8 LED screens, directed it as fast and seek financing "Huyou" venture capital institutions, desperately signed contract positions, making false prosperity but, as the enclosure plans have come to nothing in 2008, Softbank is "not safe".

According to the message that the media had signed a letter of intent to the champs outdoor LED cooperation with a number of department stores in the New World Department Store Co., Ltd., but later in the competition against the challenge of tulip media, is smarter "screen".

In order to verify the facts, the reporter called the new world department store Paris spring Hongkou headquarters phone, after repeated confirmation, the staff certainly told reporters: "LED screen has to tulip, definitely not the champs. "

Reporters playing around the phone after the discovery of the new world department store in Shanghai, the 7 Paris spring department store, currently only Huaihai branch belongs to the champs and was assigned to the enclosure; the scope of the Pacific department store in Xuhui, has also been the tulip into the arm, which shows the fierce competition.

In the face of anonymous mail accusing, Champs media spokesman Zheng Gang said that in 2007 the mail still take a lot of information about overdue plan, serious misrepresentation.

Zheng Gang said, the current Shanghai outdoor LED screen a total of only 20 yuan, the valuable resource, the military has been a hotly contested spot. "This market is a first come first served, all take screen to speak, the number is king. "Pujiang LED cruise ship owners removed

As one of the scarce resources of LED, the Huangpu River LED ship "began to exposed ownership dispute from 2007 6, the captain" changed hands again, and product reputation, and the champs tangled relationship focus among the three high-profile. Although a number of companies are also claimed to have the Huangpu River LED ship business resources, but what is the captain of the 6 who fall, but not yet publicity. Reporter survey found that LED ship battle has headed bull competition.

In 2007, the champs have successfully purchased goods from the aspect of known captain No. 6 of the advertising agency, but suddenly the intervention, contract change. After six months of stalemate, the product aspect has acquired reputation, mail said, "the court has the final decision to terminate the contract and product reputation and champs".

Another Pujiang LED ship "VEGA Weaver", the owner of the seven dimensional media, said: "Captain number 6 is now true to the public, while the public are applying for a bigger boat, may be approved. They compete for the captain of the 6, it is not willing to let it stop, and never give up competitors, it shows the fierce competition. "

Focus sales staff confirmed the above statement. After the reporter found out that the public's new ship called happy city number, is currently undergoing approval process, LED area of up to 384 square meters. "The area is larger than the other LED ships. The sales staff stressed that.

Source: Shanghai daily