Shenzhen Pengcheng LED lighting enterprises will face the brutal reshuffle "2012"

The development of the LED industry where? Shenzhen enterprises should be how to deal with the "winter", "on Friday, from design to sales excellence excellence forum LED lighting concert held in Shenzhen, invited nearly 250 senior managers from the Pearl River Delta Electronics Industry and many of the top industry experts and business leaders attended. An in-depth discussion on these issues. Reporters learned that, after ten years of development, the rapid development of Shenzhen LED industry.

Deep LED output accounted for nearly half of the country"

Affected by the debt crisis in Europe, LED lamp cold, while the domestic market is not fully open, therefore, the LED industry since the end of last year's winter, and the emergence of "closures".

In June this year, the scale of Shenzhen billion yuan is willing to light Electronics Co., Ltd. in an instant collapse, but also shocked the industry. The development of the LED industry where? Shenzhen enterprises should be how to deal with the "winter"? On Friday, "from design excellence to excellent sales forum LED lighting concert held in Shenzhen, invited nearly 250 senior managers from the Pearl River Delta Electronics Industry and many of the top industry experts and business leaders attended. An in-depth discussion on these issues.

Reporters learned that, after ten years of development, the rapid development of Shenzhen LED industry, Shenzhen currently has a total of about 1500 LED companies. Statistics show that the overall output value of Shenzhen LED industry reached 70 billion yuan, accounting for nearly half of the country, the current total number of Listed Companies in the country about LED, Shenzhen accounted for nearly half.

Deep LED companies are now bankrupt tide"

Moreover, Shenzhen is the world's largest solar LED lamp production and supply base, LED backlight major global production and supply base, LED display the largest production and supply base, LED packaging and special industrial lighting domestic main production area.

At the same time, the Shenzhen municipal government has launched the "LED fuyoufujiang" plan, hoping asset leading enterprises LED 5 billion yuan in the "12th Five-Year" period, LED industrial scale exceeded 200 billion yuan. Insiders said: "although the LED lighting market contains huge business opportunities and development potential, however, the development of LED lighting industry at present, including Shenzhen is still facing some challenges, including LED in LED chip technology is weak; and the products are mostly concentrated in small devices, low power current China semiconductor products; the industry is not strong. However, such as springing up like the development of LED companies, but hidden another crisis".

Price war in the industry diffuse

Affected by the debt crisis in Europe and the U.S. economic downturn and other factors, since the second half of last year, LED companies sharply reduced export orders.

An unnamed insiders said to reporters, "at the end of last year, the collapse of Shenzhen's LED companies have hundreds, and this year the closures trend is still spreading, up to now, this number should be greater. "And most shocked the industry is, in June this year, billion in assets Shenzhen well-known LED enterprises display Diguang Electronics Co. Ltd. because of funding strand breaks and declared bankruptcy.

Once there is an industry to make money, a lot of money will flow into the industry, the final result is the emergence of the entire industry surplus, followed by the industry reshuffle". Shenzhen ledfriend optoelectronics Co. Ltd. managing director Zhou Honglin told reporters, "now Shenzhen LED industry will enter a" shuffle ", but" shuffle "itself is a process of survival of the fittest, also let impetuous Shenzhen LED industry return to rational way.

For the emphasis on quality and innovation of the enterprise, there will be a lot of room for survival, otherwise there is only a dead end, so we look forward to shuffle.

Opportunities and challenges, now LED industry competition is too intense, with the influx of more and more enterprises, industry profit margins fell sharply. "Zhou Honglin said," the price war in the industry is very common, many products prices are again in January, for example, an ordinary fluorescent lamp LED two years ago, the price is 200 yuan, now only less than 100 yuan, the price can be said to be fast. "Another is located in Longgang District of LED enterprise manager song boss told reporters, the three or four is to enter the LED display industry in the golden period of years ago, when the gross margin in more than 40%, and now the LED display industry has bottomed out, the industry profit rate is less than 8%.

Incandescent delisting or make huge market space

Originally, industry profit rate is low, and affected by the debt crisis, arrears phenomenon, so for some enterprises, orders more, may lose more. Even if the Shenzhen LED industry suffered winter, but the president of global resources business affairs Pei grams think this is only temporary. Under the background of global energy shortage, energy conservation is an important issue in the future. LED as a new type of green lighting products, is the trend of future development. "Pei Kewei said, starting from October 1st this year, Chinese mainland began to prohibit the sale of incandescent lamps more than 100W incandescent lamp, the delisting will make a huge market space.

According to a body of research, the use of incandescent lamps in China is 1 billion 300 million, it can be predicted, if the overall delisting of incandescent bulbs, LED bulbs in the Chinese market is still worth looking forward to. In addition, all over the country have introduced policies and subsidies to promote LED lighting reform, which will accelerate the rapid development of LED lighting industry.

Source: Guangzhou daily

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