Shenzhou computer intrusion in overseas markets will low-cost anti-dumping

On very exclusive Korean market, said Wu Haijun, former chairman of the Shenzhou computer, "Shenzhou notebook in South Korea's goal is to achieve second within two years of South korea."

Digital electronic products has been the leader of the Korean industry, few foreign brands can be successful in the Korean market. According to a senior source, Samsung notebook occupy about 40% of the market share in Korea, LG has a share of nearly 30%, after the bankruptcy of the Sambo has a share of a few, a few add up to more than 80% share. This is an oligopoly situation.

Korean enterprises to discuss emergency countermeasures

South Korea's product requirements are very harsh, so it is difficult to enter the market, if you can successfully enter the market, I believe it is not difficult to enter other countries." Wu Haijun said that at present, the domestic brand Shenzhou computer to low-cost, high-quality reached the Korean market, sales in Korea has more than 10 thousand units per month.

The "invasion" caused a strong shock, South Korea's Samsung LG notebook computer manufacturers, the Korean industry was shocked for the rapid rise of Shenzhou notebook market in South Korea, Samsung even an emergency meeting to discuss countermeasures.

In March 4th, more than 10 people from the Korean delegation visited Shenzhen Shenzhou computer production base - New World Industrial city. The delegation, including South Korea's most influential first economic daily, Seoul economic daily and other authoritative industry media and network media. This is the first time a group of South Korean media delegation visited foreign PC manufacturers. Shenzhou computer has become the most concerned about the Korean IT industry overseas manufacturers.

Shenzhou computer in the rapid rise of South Korea, can be traced back to May 2005, when a South Korean notebook vendor to buy a batch of Shenzhou notebook computer, in South Korea in its own brand sales, but the product on the Shenzhou Chinese logo is visible. In November 2005, the Shenzhou computer officially reached the low-key Korean market, the lowest price is only 599 thousand won (about 4800 yuan), while South Korea notebook computer the lowest price was 800 thousand won, then break the bottom line price, the Shenzhou computer day sold hundreds of. According to the feedback of the local dealers, Shenzhou entered the South Korean market orders to reach about 2000 units.

In order to better develop the Korean market, the South Korean agents to Shenzhou notebook from a few China of name, Zhu Geliang, Guan Yunchang, Yang Guifei and other famous historical names have become the name of the Shenzhou notebook in South korea.

Shenzhou why can shake the Korean market at low prices? It is reported that the advantages of R & D to bring low-cost, while in the production model, management, marketing channels, but also for the product to bring the advantages of similar products cheaper than 20% to 40%.

In addition to the advantages of low-cost, Shenzhou also play service card. In South Korea, for any one of the products that consumers believe that the problem, the Shenzhou company will be returned. "Once, in order to solve a small problem for the user, the agent of the person in charge of their own driving a heavy snow to hundreds of kilometers outside the city, the customer was moved to say nothing about it." Overseas business department staff said, this has won the trust of South Korean consumers."

Low prices will encounter anti-dumping?

Shenzhou notebook refresh the bottom line of the price of Korean notebook computers, will not go out of the country as other Chinese products encountered anti-dumping problem? Shenzhou company official said: No. "This day M120C notebook market minimum price of products in Korea to hit, in the domestic retail price is 3999 yuan, the retail price of South Korea is converted into Renminbi 4800 yuan, does not exist the problem of dumping."

The international brand notebook China has now entered the mainland market, there is a "practice", is the product of almost all production in mainland Chinese, but in Chinese mainland market pricing is the most expensive, the Shenzhou computer broke the so-called "practice", which is worth thinking and aftertaste.

According to reports, the Shenzhou computer both are synchronized, at home and abroad including price, the product base price system for the same, not "the same planet, different price" situation. "Of course, we do not rule out the export due to the associated freight, customs tariff and other force majeure on the impact of the price of notebook." Shenzhou company official said.

It is reported that this year, began a massive march into China, including South Korea, including overseas markets, plans to use a year to two years to build 5 to 10 overseas branches. At present, the Shenzhou set overseas market sales target of 100 thousand units within six months reached the Japanese market.

Wu Haijun said that in this year's sales target, plans to have 10% from overseas markets, including South Korea, Brazil, India, Russia and other overseas markets will be the focus of the next shenzhou. In overseas markets, Shenzhou will still take the price advantage as an important means to open the market.