Sit on the sidelines of the "eleven" LCD TV market price alert

Eight, September Beijing, Gome, Suning Appliance stores staged "flat-panel TV Festival", a "tragic" to describe the flat-panel TV price war is war. As consumers, how to use the standard to hold the wallet, make the right choice to buy it?

Alert cheap LCD, beware of hidden trouble"!

Profit, is not sensational.

In recent offensive in flat areas most "fierce" Xoceco, Hisense as an example, a report pointed out: the first half of 2005, sales of 1 million 160 thousand color TV sets of various types of Xoceco, representing an increase of 22.1%; the company achieved sales revenue of 2 billion 393 million yuan, but net profit was only 15 million 70 thousand yuan; and the first half of Hisense the company's main business income of 4 billion 465 million yuan, but net profit of only 33 million 870 thousand yuan. Although compared to the CRT era of these two companies in the rapid growth, but according to their published data, the profit margin of only 6/1000 to two companies to 8/1000.

Domestic brand flat-panel TV prices more than 30% lower than the foreign average price of domestic brands, is still "against" foreign brands are the most powerful weapon. Although flat-panel TV industry to upgrade, but it is inevitable to once again let the color TV industry into the era of meager profit.

For the development of the whole industry, the price increase is not only the cruel reality of the fierce competition, including post service and maintenance, and no profit or profit in the condition of technological innovation and functional upgrading of Chinese LCD TV is difficult to break through. In the future, these will not become consumers and manufacturers are afraid to touch the pain?

According to the reporter, in the face of Chinese and foreign brands such large price, users exhibit many reverie, the magnitude of the price of the domestic LCD, also expressed doubt, is a high-end flat-panel TV behind how amazing profits, two is so cheap, the quality can be guaranteed. After all, less money is not the purpose, to buy high-quality LCD TV, is the biggest consumer demand.

In the domestic LCD manufacturers jointly carrying out price strategy, foreign brands are playing the sound card". For example, the "big brother" SHARP LCD on domestic brand price is still not to regard it as right to highlight their own advantages,; home appliances leader Toshiba in the last year to launch a variety of "face face" series by consumers, this year launched a variety of exciting products. In August, Toshiba to create the perfect visual life as the goal, launched a set of new digital mind unique "(Meta Brain) Jet Slit chip and speaker system two aces in a" magic ring "WL58C Series LCD TV, heavy attack Chinese appliance market.

According to a consumer survey report of Toshiba shows, consumers in the selection criteria of high-end home appliances, will no longer be confined to its own function and price. In addition to the brightness, clarity, terminals and other technical indicators, consumer demand for product specifications, after-sales service, as well as the additional value of the brand value is increasing. "Eleven" liquid crystal quality of Chinese and foreign wars broke out

In fact, in the promotion of user terminals, foreign brands and domestic brands and foreign brands make a big gap, not because of good quality and prevailed.

According to the statistical data of the PRC, market research provided by the company, the first quarter of this year, China's LCD TV brand market share are: SHARP, SKYWORTH, Konka 18.3% 15.1% 12.2%, 11.9%, LG10.7%, SVA Toshiba 6.9%, SANYO 5.2%, PHILPS 5.1%, Hisense, Changhong, Xoceco 4.7% 3.3%, 2% Haier 1.8%, TCL1.1%. From the statistical data, although the gap between the market share of the brand is not large, but the share of domestic LCD has exceeded foreign brands for the first time. Temporary victory does not represent the final success. From the world's leading market consulting and consulting firm IDC report shows: global LCD TV sales are expected to rise from 4% in 2007 to 43% in the next few years, will become the era of LCD tv. Seen in this light, the domestic LCD and foreign brands will continue to carry out a protracted battle for the market. Domestic LCD is now playing up the price, foreign brands are still down to earth to do quality, the next, the domestic LCD can win it?

Not to mention, the first half of this year, foreign brands have to adjust the price of lcd. According to the Dalian Toshiba marketing personnel, Toshiba this year before the launch of new products, to predict the market price will be reduced, not only because the purchase cost of the liquid crystal panel is reduced, because of market demand, they said: "when the price!" Therefore, Toshiba "huanxiang home" series of new products in August just listed, the price set in their forecast for October the demand of the market price, and did not take the industry standard practice, namely the first new high prices, with the market lower prices.

For this, domestic brands of liquid crystal have consciousness. A manager of Prima TV once said: "the low-end homogenization phenomenon is very serious, competition is relatively simple, the most worrying is that the industry is now in the low-end color TV competition in the common price war has shifted to the high-end market, and there have been similar signs."

So-called shopping malls such as the battlefield, in order to market their products, each have each unique and secret to a critical period of competition, will come up with the killer ". Well, in this