Six major points need to pay attention to the expansion of LED lighting business channel

Introduction: in addition to capital, manpower, essential factors such as brand, also need to have strict terminal channel sales strategy and feasible implementation plan and promote the intensive farming, was likely to win, the fight is the time and technology, strategy and tactics.

Keep a clear head and return to zero

When the business has been in the industry in the preliminary achievement, should keep a clear mind and mentality of zero, every decision should be rational and careful, cannot force the temptation to lose yourself, but can not rely on its own business base will think they can have no enemy. Case 2 LED lighting thought enough cattle brand, enough cattle capital support, enough cattle team can invincible, the problem may not be so simple, keep a clear mind and zero mentality even into new channels. In addition, the essential human capital, brand and other factors, also need to have strict terminal channel sales strategy and feasible implementation plan and promote the intensive farming, was likely to win, the fight is the time and technology, strategy and tactics. Play is the overall strength of the duel!

No longer bent, and the core cadres of decision-making

The implementation of the new decision, to bid farewell to the boss decided to shoot the era. The management of large business generally higher quality, to a very perceptive, suggested meeting held decision analysis, let the team together, if approved a project team of 80% is likely to make, they are more involved, can do more work. If the team are opposed to the project, the results will not participate in high. LED lighting if the boss separate people, are newcomers to operate, manpower cost, time cost, the running costs are high, itself is not wise, negotiated results more reliable. People who have the world.

Fear of opponents, new channels to expand the need for professional players"

LED lighting in the selection of new channels before the presence of the "fear of opponents, fully estimated" mentality. Must be in the heart, not only in the eyes of others is not so small, others money. Specialize in others, since a small channel as must have its attractions. Near the above case 2 channel expansion is blind self-confidence, disdain for the opponent, to survey the market and competitors is not sufficient, because they are big business ostentatious contempt of all results, eat a lot of money. Some LED lighting products hate myself can monopolize all channels, domineering is enough, but everyone has their own strengths and weaknesses, you accumulate your resources, you also want to seize the channel is the opponent's strengths, not to say take take, if to loyalty, the water play of mind do not do the best, most is going to fail, because you take the amateur and professional fight results, what almost no suspense. Want to do it, we should pay attention to the investigation of the current situation of the industry to see if they are not suitable for.

Six major points need to pay attention to the expansion of LED lighting business channel

To meet the strategic layout, team ability to have sufficient support

If is the strategic layout, in order to achieve the enterprise market, extend to the subsequent new product channels, long strategic planning, accumulated for a long time, everything is money. There is sufficient market research and operational programs. The planning of the new channel, it is very good! Forearmed nopreparation. Half the battle. On the team, the need to cooperate with the new channel expertise to match the elite troops, with a strong pioneering. As a solid to expand new channels. Head, ears soft impulse decision, to the new channel must not be underestimated. 1 in the case of a total basically is that their wealth has not received inciting others, professional team reserves into this new channel, just adopted piecemeal play they are not familiar with the new rules of the game, failure is not surprising. Some big business in the process of trying to succeed will overestimate their ability to judge will go wrong. To meet the strategic layout, the team should have sufficient capacity to support.

Ensure the health of the capital chain, the main industry is not contained

Big business investment in new sales channels, the whole cycle must fully measure new investment channels, is the main channel of construction cost, staff turnover rate, investment rate of return, if the new channel into a larger, possibly operating channels affect owner occupied capital, does not recommend the expansion of Zhang Qudao. If the occupation rate of cash flow less than the market, you can operate. Can not do to pick up sesame lost watermelon business. Money is the lifeblood! 1 in the case of a total of estimated capital investment is not fine, a lot of hidden costs calculation is not accurate, resulting in a large number of funds invested carelessly, the construction of a new channel enclosure, caused by poor management, also contain the old mature channel operation, The loss outweighs the gain! Be placed in jeopardy "Easy to get", is likely to trap large business in the detection of a new project, new channel, to fully examine the products fit of the channel, especially new products, why good brand distribution rights, easier to get? Why manufacturers sales staff to advocate the miraculous so good brand I stand? Do not rule out some of the boss has a product edge is always very lucky to meet their favorite brand. But in order to secure, or to cooperation projects, enterprise status, product status, before the market basis, the reasons for the failure of detailed investigation, especially to invest more money and manpower, more careful.

Easy to get what you want, is likely to be a trap

The boss of LED lighting in case 2 obviously do succeed in order to done in one vigorous effort, a market to quickly won the distribution rights to another area, trying to "successful" mode, but the success of the model is also suited to the soil, it is also a lot of The climate does not suit one. "Big business" channel expansion, also need to take it easy, once a day and do it right!