Small and medium LED lighting enterprise road: "small and broad thin place to survive"

In recent years, with the popularity of brand knowledge, the small and medium-sized enterprise bosses gradually began to realize the necessity of creating the transition from manufacturing to Chinese China, also realized the importance of brand for the product sales and profits, but when faced with the funding problems and flooding of the homogenization of the product market, the total will have "no groping in the dark at the start of the" feeling, let a person cannot.

With the aggravation of the market competition, small and medium-sized lighting enterprises to survive in the competition has become more and more difficult, so the small and medium-sized enterprise brand lighting way to fine every life, to a small broad, to avoid the great in strength and impetus tough battle, aimed at the opportunity, to 42 pounds. Compared with large enterprises with strong strength, to create its own brand of small and medium-sized lighting business entrepreneurs, always feel to catch up.

Small and medium enterprises lighting: "to the small and thin place to survive," "building a brand is a big business, we do a good job to say", "do not brand advertising? Which money to advertise! "Such remarks have appeared in small and medium-sized entrepreneurs, to build a brand biased opinion, is bound to affect an enterprise's growth rate and growth cycle, there is no brand concept and the feasibility of ideas good, small and medium enterprises simply rely on hard to compete with large enterprises and brands, is a mantis trying to stop a chariot difficult, but not lack of money, less money for small and medium enterprises really can not win?

Small and medium LED lighting enterprise road: "small and broad thin place to survive"

What is the way out of small and medium enterprises, the author summed up the eight words to small broad, thin place to survive":

Small place to start, fine place to dig, so small and beautiful

Ma Yun was in the small and beautiful speech said: "I went to Japan a few years ago (see) a very small shop, the door hung a sign that the shop was established for 147 years, I was very curious, ran into a look, is selling a pastry shop. The old lady said that our shop opened for 147 years, is the husband and wife of a child, a child, the king of Japan also bought our cake, (the corner of the mouth) filled with a particularly happy smile (two). I believe that companies want to do like to do bigger and more happiness, small businesses more flavor. "We should have heard this speech, small and focused, deeper exploration, is the core demands of small and beautiful, the author believes that this statement should not only allow electricity touching, harvest, the traditional small and medium enterprises should learn from their own nutrients, so that the same flooding the market" snatched from the jaws of death "," what the market I would imitate what, with equipment on the line, many small and medium-sized enterprises sit "copycat express", put yourself into the grave. I have seen some products of small enterprises reached dozens or even hundreds of species, is many times the product category of many large enterprises, but with the huge product line matching marketing strategy, personnel structure, promotion of investment channels is a drop in the bucket, which makes me very shocked, small businesses should be limited. Power, focus on building the star product, Shouzheng surprisingly, can be snatched from the jaws of death.

If in the case of weak contraction is not the product line to focus on creating "blast", result will be abandoned heartlessly by the market, small and medium-sized enterprises should be small and focused, to create a new special expertise of small products, vertical digging, create irreplaceable top explosion models, in order to deduct.