Small and medium enterprises in the export of lighting or trapped low price competition

Luo Xuecheng said, "the price of LED decreased annually in 30% decline, the price decline is largely because of vicious price war. Therefore, enterprises can only use inferior materials to ease the cost pressures. To sacrifice quality in exchange for price advantage is now a true portrayal of the domestic LED industry.

For the domestic LED market, Luo Xuecheng used the word "chaos" to describe. "The domestic LED market mainly in downstream products, due to the lack of upstream core technologies, the rapid development of the domestic LED in the homogenization of competition inextricably bogged down in the quagmire of emerging markets. "Luo Xuecheng said," the price of LED decreased annually in 30% decline, the price decline is largely because of vicious price war. Therefore, enterprises can only use inferior materials to ease the cost pressures. "

To sacrifice quality in exchange for price advantage is now a true portrayal of the domestic LED industry. Zheng Xingliang also said so. He cited an example: Guangdong, Zhongshan is the main production base of LED products, including thousands of small and medium enterprises. In order to reduce costs, to seize the market, many companies use leftover material as the material, the production of LED lights shelf life or even only a few months, this approach allows domestic enterprises to win the market at the same time also lost reputation.

Small and medium enterprises in the export of lighting or trapped low price competition

Zheng Xingliang said: now, the improvement of the new energy efficiency standards to improve the production costs of enterprises, which means that the original profit is not high, small businesses, the advantages of low prices no longer exist, will face greater difficulties. In Luo Xuecheng view, the EU introduced LED new energy efficiency regulations, is not a very unexpected thing, it can be said that is bound to happen. China's LED exports accounted for 65% of the world, which accounted for half of exports to the eu. Although the majority of domestic enterprises are OEM based, independent R & D capability is weak. But it is undeniable that domestic entrepreneurs are still very valued in this industry, the total investment over the past two years, Europe and the United states. And more and more people began to focus on independent research and development, in some aspects of technology transformation, domestic enterprises and even more than the European and American enterprises. This allows the European and American countries can only raise standards to limit the export of our products, so as to protect the development of its domestic industry. "

EU technical barriers will not be the only one in the world, the domestic LED lighting companies should be alert to the risk of international trade friction. With LED lamps export rapid growth year after year, in the international market tends to saturation, is bound to adopt anti-dumping and anti subsidy trade sanctions on China's LED industry, enterprises should strengthen the construction of the core technology, studying market related laws and regulations and standard, make trade friction to work, and actively explore new markets in Latin America, Africa, the Middle East and Southeast Asia, to reduce dependence on the European market.