Small and medium sized enterprises to break through the road of energy-saving lamps

Review 2007 changes in upstream and downstream enterprises, we can find that: OPPLE firmly on the popular brand journey, Huatai product line extension implementation sub brand strategy; Hangzhou NVC launched Huace lighting chain, Changsha dumb lighting development chain to reduce the cost of procurement scale...... A change in enterprise development by leaps and bounds, the majority of enterprises in the step forward has not changed, but can not keep up the pace of development of the industry of the enterprise, has gone silent.

"Change is death, death is the same! However, in the industry competition is becoming increasingly intense today, only change to break breaking. Both the upstream enterprises, or downstream distributors, all in their own change, is still the same: dark ask?

This is a contest to determine the fate of the future of the enterprise.

Small and medium sized energy-saving lamp enterprises

When OPPLE started to energy-saving lamps, today has become the "Chinese brand" known to every family; once known for the production of energy-saving lamp "Huaxing Power", today has become the Shenzhen stock market "Wright"; Huayi's Australian CIS, is also the beginning of the main push the whole Home Furnishing lighting, and will be in years later, together with Huayi to Shenzhen stock exchange; and more second-line energy-saving lamp brand, this is a loss, "the next step, how can I go?"

Obviously, with the country to promote "energy-saving emission reduction" Dongfeng, energy-saving lamp enterprises and numerous dealers have been eager for a fight, intended to attack cities and capture territories. However, in the face of fierce offensive against PHILPS, OPPLE and other brands with these, in the second-line brand position in small energy-saving lamp enterprises, how to break breaking to grab a piece of cake?

We found that the energy-saving lamp enterprises visited the town and part of the dealer, the dealer boss and almost all of the enterprises have said that the only change to go out of the current predicament of sluggish development. "Change, it is necessary to change, the problem is how to change?"

The production of energy-saving lamps for many years, boss Lee revealed the confusion: "you say to the CCTV advertising, so we have no OPPLE strong financial strength; you extend the product line, now do the same Home Furnishing overall lighting competition; make one more sub brand, we do not have this energy, and now a brand are also not top-notch, rather than spend the energy to cultivate second, as the first will present this one good cultivation. "

Small and medium enterprise of energy saving lamp really can not find their own way to change it? Is it really getting stuck in a situation?

General manager of the opening of the Yu Heng Liu HUAWEI we found the answer.

"Light of happiness" start "Pak strategy"

If the small and medium-sized enterprises to solve the problem of energy saving lamp is to survive, then, today is to solve the problem of development. Therefore, small and medium-sized energy-saving lamp enterprises to break through, to develop, we must look at the issue of development. Bent over, Liu Chenghua hit the cigarette butts in the ashtray.

Kai Yu Lighting for many years has been committed to the development and production of energy-saving lamps, the main push brand happy light has now established nearly three hundred sales outlets in the country, the products are exported to the Middle East, Europe, Africa and other countries. After several years of precipitation and accumulation, whether it is the level of research and development, product quality, production capacity, Kai Yu Lighting has been living in the forefront of the same scale enterprises.

"In 2008, is the opening of the year of change," after the completion of the capital, talent, technology accumulation, Liu Chenghua decided to accelerate the pace of development. However, unlike most of the companies that rely on the introduction of the new sub brand to operate, Liu Chenghua chose to upgrade the product - the new five star "light of happiness" will be launched after the year.

In product development, five star "the light of happiness" will be in the existing "light of happiness" based on products, from product design, interior structure, electronic components performance, product quality and external packaging, to conduct a comprehensive upgrade improvement, but also to enrich the product line, the extension of T2 Mini energy light, T5, T8 series bracket and tube lamp etc. series products.

In the production process, all energy-saving lamp tube will be increased within a tube coating process, in order to ensure that all finished products energy-saving lamp aging test from 5000 to the 10000 increase, there will be no black phenomenon. At present, all kinds of mold production of all new products have been developed, and a new formation of the production team will also be in training qualified after induction, and relocated to the new factory production, in order to protect the five star "the light of happiness" the quality of the products.

In the operation of the brand, Kai Yu will draw on the famous cigarette brand "Baisha" the same brand brand strategy to implement the product classification operation mode, concentrate all resources of enterprises continue to promote "the light of happiness" brand, and retain the original "Happy Camp light" series of products and sales network, and a new five star "the light of happiness" will be imported into the VI image upgrade based on the original brand image on VI.

In the aspect of market channel construction, the new five star "light of happiness" will be implemented within the system of priority dealer agent system, first through to create a model of the market operation mechanism, to extract a set of sound perfect, and then copy the nationwide operation. In the distribution channels, five star "happy light" products will gradually from the previous hardware stores, small electrical stores to the transition to professional lighting stores. In the case of the conditions are ripe, Yu Yu will consider a joint venture with the dealer to set up stores, counseling stores