Small and medium-sized lighting enterprises to market access to a single product what advantages?

At present, in the LED lighting industry, has not yet appeared in the true sense of the brand. In the domestic lighting industry, more than 95% of lighting enterprises are small and medium enterprises. At this stage, for a large number of small and medium enterprises in terms of resources, capital, qualifications are extremely limited, the competition is far from the fight channel, fight brand, fight the capital stage.

In the lighting industry, although new shocks and challenges brought into the LED element to product development, channel development, marketing mode, but does not erase a single product to bring enterprise profit and opportunity, especially at the present stage, especially for small and medium enterprises lighting. Is the product competition stage LED lighting menacing, confusion, exploration, analysis of the lighting business and the future trend of the industry's speech can be heard without end. . in other words, to the current era of LED lighting products, is still in the stage of the competition.

Small and medium-sized lighting enterprises to market access to a single product what advantages?

The final outcome of the product competition stage is "product"

In the face of product layout planning, is to choose a rich product line, to build the whole category, or focus on superior resources, the promotion of a single product king? Many companies choose the first or the first choice is the latter.

So, small and medium-sized lighting enterprises to enter the market in a single product in the end what advantages can be obtained?

First, the cost advantage;

Integration of resources required for single product, investment and multi category development needs to integrate resources, inputs far apart. It can be said that a single product cut is conducive to the size of their own procurement and production advantages, in order to successfully reduce costs, access to sustainable development of liquidity. This is a fatal temptation for small and medium enterprises.

Second, focus advantage;

The enterprise's manpower, material resources, financial resources, energy and so on are extremely limited, but the enterprise product development, the channel construction, the promotion propaganda and so on also need to have the definite aim.

Third, speed advantage;

Admittedly, the direction is more important than speed, but in the new era of LED lighting, the importance of speed can not be ignored. Adhere to the "single product is king" enterprises in the product can be guaranteed under the premise of cost-effective, supplemented by the construction of the channel network development, you can achieve rapid expansion, the formation of large-scale sales, boost the development of enterprises.

Fourth, sharp edge;

Tens of thousands of LED lighting companies, LED lighting market competition tragic, and the traditional lighting brand has long been ingrained in the local market. Promote a single product companies not only in terms of product is expected to rely on the impact of high cost market, while easier access to peer channels, and in the channel and strong parasitic ability to sneak into.

But at the same time, keen on the single product champion in the development process of the enterprise is also facing some potential concerns and risks. As a single product, single product type enterprise resources are too concentrated, once the macro policy adjustment or the market downturn, the risk coefficient can make a sharp rise, even a threat to the survival of enterprises. In addition, the single product enterprises in the channel construction is relatively easy to integrate or survive, but in terms of brand image building and building, because the system is difficult to form a higher threshold. While talking about the long-term development, a single product in the development of enterprises have to face the expansion and depth of reform, unless the goal is only to make money.

In the past few years, the rapid development of LED lighting market, most enterprises are to take a single product development strategy. But with the past 2013, especially in 2014 approaching, terminal has begun to increasingly favor the brand operation mode, want a partner is a strength of the manufacturers, a promising brand, this is the future development trend of LED lighting industry and the direction of China.