South central southwest region: LED lighting sales rising year by year

Although China's LED lighting production, promotion is still in its infancy, but the central and western regions of the business has generally seen its excellent market prospects. From the original lighting shop accessories, and gradually developed into a brand store business model. In the sales channel, began to focus on the development of engineering projects, and strive to tap the invisible channels. With the impact of industry trends, business confidence in LED sales growing.

Wuhan Market

Brand increases, the scope of the broader

At present, Wuhan LED business lighting businesses accounted for about 9% of the total business, LED lighting brand in the local market include silver rain, ground, Lan Yayue, Ke beauty, Hao Ying and Oman, Ji Ying, auspure etc.. In addition to the silver rain and other individual LED lighting brands in the form of store operations, the other brands are basically shop in the store, monopoly, monopoly wall, and even the form of hanging samples appear in various stores. LED lighting market in Wuhan, there are two main features. On the one hand is the last year to the local LED lighting brand has gradually increased, there are different from a few years ago only a few brand pattern; on the other hand is the local market has become in the application range of LED lighting is widely used in the past only in a few areas of LED lighting, now in the stage lights, lights, display, guardrail tube, lamp, lamp, lamp, lamp decoration and outdoor lighting and other fields have related products.

Zhengzhou engineering, wholesale accounted for 40%, retail only 20%

From 2002 Zhengzhou East Building Materials Eagle field lighting first started operating LED products to now, Zhengzhou's LED product market is becoming increasingly popular. At present, a total of nearly 100 dealers operating in Zhengzhou LED lighting products, including stores have Eagle fields, silver rain, hung Choi and other 5. Market acceptance of the main brands are silver rain, Wei Lai, Oman, Hong Cai, etc.. According to Wang Li, general manager of Zhengzhou Eagle field lighting introduction, there are three main sales channels Eagle field lighting: Engineering, wholesale and retail accounted for 40% of total sales, respectively, and 20%.

Guangzhou stealth channel huge potential

Guangzhou, as a big city in the south, has a large market demand for LED products. But the reporter found in the survey of the market, most of the business of LED products businesses are in an incidental way in selling LED products, really do store only is located in Huangshi Road, Annwa Lighting City peffer Lighting Co. ltd.. There are 5 dealers are also in several brands of products sold. Currently in the Guangzhou market more favored by consumers of the brand: Yuquan, silver rain, peffer, Wei, Yang Sen, Auman etc..

The general manager of peffer Lighting Co. Ltd. Mr. Zhou Zhiyong, with the maturity of LED technology, the function of lighting is also to the direction of development, compared with the traditional interior decoration lighting, LED lighting in the development of customer cost relatively much larger, because the main customers are hidden in the channel, so the time cost and the economic market development the cost will be higher. Now the situation of the LED market in Guangzhou, the current can only be regarded as the initial stage, the future has unlimited room for development, competition will become increasingly fierce.

Nanning engineering sales channels

Nanning's LED products are mainly in the lighting shop, or in the hardware store, advertising materials stores and other places. LED products involved in the store up to a hundred, most businesses are in the area to display LED products. LED stores in the two years before it began, mainly in the lighting stores. The main direction of sales channels, LED products or projects, night landscape lighting, building lighting, etc., in the retail Jiezhuang volume is not large. On the whole, the market also needs to cultivate.

LED products in the demand for more and more engineering channels, the performance of the entertainment upgrade. Due to the advantages of LED in terms of energy saving, but also with the LED entertainment industry has become a new trend in the industry, the market share will grow in the future. In particular, the emergence of LED stores, conform to the community to promote energy-saving emission reduction policies, the rapid increase in the market share of the product.

Foshan consumer market is not yet mature

In the area of Foshan, the most influential brand in Hongkong Wei, silver rain, Oman, Emperor coleman. Local LED dealers said the market capacity is not optimistic. According to the lighting Zhenhui manager Zhong Rong introduction, because of LED products is relatively simple, and the Home Furnishing products can not meet consumer demand, plus the price of LED product more expensive than ordinary energy-saving lamps, fluorescent lamps, came to interested consumers less and less.

Foshan businesses are reflected in the market, the problem of LED lighting is the government's support policies are not in place, corporate branding efforts are not enough, and many consumers do not understand LED products. At present, it is urgent to solve the problem of performance and price is not proportional.

Southwest market price war in Chengdu

According to the survey, the local business LED dealer has about 30 stores, 7, ranked in the top five brand is the silver rain, Wei, Qinshang, Kyrgyzstan, Shenzhen komee firefly. According to the general manager of Chengdu Sceneway Hualong Photoelectric Technology Co., Ltd. Tang Bo, Sichuan, LED is now in the market price war competition, because now LED manufacturers have to seize market share and to lower prices, and large manufacturers still adhere to the original price, this unfavorable situation resulted in the downstream businesses in price the. Guiyang sales increased year by year, Guiyang professional LED lighting to do only 7. The main LED brand on the market have the language of flowers, Oman, silver rain, Wei, Greenman