State lighting today purchase, the first fund-raising over 1 billion yuan

State lighting today purchase. The total number of bonds issued by the state of 60 million shares, online issue of shares, issue price earnings ratio of 15.10 times, purchase code: 732303, the issue price: $18.63 ($24 million).

The company is expected to raise the total amount of 1 billion 117 million 800 thousand yuan of the issue, after deducting the cost of issue of $76 million 200 thousand, is expected to raise net capital of $1 billion 41 million 600 thousand, according to the order of priority to invest in the following items:

The use of funds raised

Prospectus shows that the state lighting in 2016 to achieve revenues of 3 billion 226 million yuan, net profit attributable to owners of the parent company was $319 million.

March 17th, the state lighting online roadshow held in Shanghai roadshow center. State lighting chairman Ni Qiang, general manager of state lighting Du Guohong, state lighting board secretary Shen Gongxian, chief financial officer Zhu Guoxing attended the state lighting and answer questions from investors in the roadshow, following a collation to readers.

Business Report

Q: please introduce the basic situation of the company.

Ni Qiang: the company is the strong comprehensive strength of the green lighting products suppliers, mainly engaged in green lighting product development, production and sales, has now formed a energy-saving lamp, LED lamp and LED lamps, indoor lighting, outdoor lighting and electronic products of four kinds of green lighting products, widely used in civil and commercial lighting.

Q: please tell us about your business.

Du Guohong: the company's main business for the development of green lighting products, manufacturing and sales. During the reporting period the company conducted a series of asset restructuring, acquisition of the controlling shareholder of all the lighting business related assets and operations. Since then, the company has independent of business decision-making, with production management system complete and independent management ability, has a complete sales network, sales staff and customers; related transactions of the company's main business and profits do not depend on with shareholders, actual controllers and related parties, independent shareholders, business actual controller and other enterprises controlled by the company and the shareholders, actual controllers and other enterprises control does not exist in the same competition or unfair affiliated transaction.

Q: please give a brief description of the company's product sales model.

Du Guohong: the company is the main supplier of green lighting products for the manufacture of green lighting products, mainly to direct sales model for sales.

Our main customers and generally have regular or irregular consultations order quantity and order price next period of time, and the formation of the intention of the file, then time will be in accordance with the needs of customers into bulk delivery, and the company will actively participate in the annual world various important lighting exhibition, develop new customers.

Q: please tell us about the company's revenue structure.

Zhu Guoxing: the company is mainly engaged in green lighting and related products R & D, production, sales and construction business. During the reporting period, the company's main business revenue accounted for more than 99.95% of operating income, the main business highlights.

Q: what is the company's financial position and profitability in the future?

Zhu Guoxing: the company's financial position is good. The company's operating income and net profit showed an upward trend year by year. In the future, the company will give full play to the advantages of technology, production, quality management, customer resources, in the medium and long term to maintain a high level of profitability. The company completed the initial public offering to raise funds, with the completion and production investment projects to raise funds, the company's production capacity will be further expanded, will further optimize the product structure, sales channels will be more abundant, the rate of return on net assets and earnings per share will increase steadily.

Article industry

Q: what are the trends and changes in the level of industry profits?

Ni Qiang: with the LED technology is widely used in the lighting industry and lighting industry gradually mature, the profit level tends to be stable, especially on the part of the light source and the integration of indoor lamps as the representative of the product, to emphasize the large scale and high efficiency, outstanding performance, the new field will realize the high development of the lighting industry with smart lighting, special lighting, professional lighting and the control system as the representative of the gross margin.

Q: how companies look at the industry competition?

Du Guohong: good competitors are usually able to create a better atmosphere of the industry, thereby promoting the healthy development of the industry as a whole. For us, we hope that through the continuous learning and communication between the industry, improve the overall level and strength of the industry, while promoting the company's own core competitiveness.

Q: what are the factors that affect the development of the industry?

Du Guohong: first of all, a long time lighting field has been encouraging the development of national industrial policy and energy policy; secondly, a huge gap is bound to bring a disable incandescent lighting market, it has created favorable conditions for the promotion of new energy saving lighting products; in addition, with the continuous innovation of Technology, more and more green lighting products for the consumer acceptance, so as to promote the development of the industry.

Q: what are the characteristics of the geographical distribution of lighting industry?

Du Guohong: as a result of many models of green lighting products, the price difference is also large. From the point of view of global consumption, the consumption of LED green lighting products is mainly concentrated in Europe and the United States, Japan and other economically developed countries or regions, while in Asia, Africa, etc.