Strategic deployment of LED lighting enterprises under financial crisis

At present, in the financial crisis and the state invested 4 trillion yuan to expand domestic demand and macro situation, LED lighting enterprises should actively grasp the potential opportunities for development, more time to focus on LED light source technology, cool thinking, correctly determine the direction of the development of enterprises, accurate positioning products starting point on the basis of strategic deployment it is a pressing matter of the moment.

With the LED lighting source with its energy saving, environmental protection, long life, small size and a series of advantages and the characteristics of energy saving and emission reduction, has become the world's most popular, the most eye-catching light source. In particular, the luminous efficiency of LED is greatly improved, prices gradually decline, has begun to be applied in the field of general lighting. Therefore, the current into the LED industry and the ferocious grow with each passing day. Have entered or will enter the LED lighting in the field of small and medium enterprises, to be careful and careful analysis and evaluation of their own strengths and competitive ability in this field. Whether the enterprise can continue to develop depends mainly on the capital investment and the strength of independent innovation as well as the leadership's judgment and decision-making ability.

First, the construction of independent innovation mechanism

Opportunities and challenges coexist. Enterprises to choose a good time and input, we should start from the improvement of technical level, the development and production of LED light-emitting characteristics matching lighting products, to avoid blindly follow the trend of repeated development. According to their own advantages, the establishment of the main direction is a priority. Specific to the construction of enterprise R & D team and independent innovation mechanism, enhance their level of research and development, development and production of specific applications and market segments of the high standard of "market products", and "strategic research and development technology, LED application breakthrough has not yet mature in the core technology (such as light, electricity, heat, the mechanical structure of commodity LED lamp technology), change the low-cost competitive strategy, improve the technological content of products and market position. Enterprise marketing and R & D departments often communicate and feedback information together on customers, try to extend the development cycle or field inspection time, constantly improve the products of the deficiencies, and gradually improve and enhance the performance and reliability of products, increase the added value and profit space.

Two. LED package and terminal applications for an entity

Semiconductor technology has changed the world, LED new industry is another opportunity for the development of semiconductor technology, especially terminal applications. The extension of the upstream field and chip technology has been leading abroad, but the application side, the starting point is synchronized at home and abroad. As long as we have the right ideas, have the opportunity to become the leading enterprises in the application of LED industry. The current financial crisis will not affect or rewrite Chinese as a "world factory" has been 20 years of history, other areas in a short period of time still can not go beyond China manufacturing advantages, China still have the opportunity to become a manufacturing power LED application products and export country.

Vertical integration trend of LED industry resources. Enterprises should understand the development trend of LED industry, should seize the opportunity, packaging and application development as an entity or integration, should focus on or play their own advantages. High technical requirements of high-end LED, can be the first to use foreign chip to package their required LED or module, applied to the development of products, reduce development and production costs, reflecting the advantages of integration and cost, realize the industrialization, the interdependence, mutual promotion and common development is good.

A variety of LED lamps are used in a specific environment, and the light source of the working voltage and current, light and glare requirements and its geometry and size requirements are also different. Development of a product, in the current circumstances, in fact, can not be bought in the market for their own LED. Therefore, the development of the Department and the packaging department has a close working relationship, the need for frequent communication, continuous improvement of technical solutions in order to encapsulate the LED for the lamp, and play the best lighting effect.

Three. The development of lighting products cut point

First of all, to study and master the characteristics and advantages of LED lighting is the most basic starting point.

LED lighting source with its unique advantages and energy saving and emission reduction characteristics, government procurement and procurement is a big market can not be ignored. Secondly, to find the target customers, market segmentation, product positioning, understand and grasp what customers really need specific lamps, in what place, the use of the environment, purpose and function is the basis of vital link. Customer requirements and technical requirements of the LED characteristics coincide is the best entry point. As early as the market appeared small power LED bulbs and MR16 lamp series, etc.. Give priority to the selection of mature LED technology and can be achieved and has the prospect of the application of products, such as high-power 1W, etc., and now a large number of single 20mA small power LED lamps do meet the needs of the market to cope with the excessive period. According to the characteristics of LED, the following points should be considered:

1.LED operating voltage is dc. Light source suitable for solar lighting. 2.LED luminescence without filament. The utility model is suitable for the production of safe lighting fields such as riot lamp and miner's lamp. 3.LED high switching frequency. The utility model is suitable for occasions with frequent switching frequency, such as a human body induction lamp and a kitchen lamp, etc.. 4.LED adjust brightness is easy to achieve. Such as LED street lights, tunnel lights, less in the car in the middle of the night, may be appropriate to reduce the brightness, further saving. The lower the working temperature of 5.LED, the higher the luminous efficiency. Suitable for low temperature lighting, such as freezers. The light of 6.LED is planar directional light, and the light source utilization is high. Suitable for LED street lights and tunnel lighting.

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