Subtle changes in the lighting pattern of LED enterprises need to be calm

Introduction: in the face of subtle changes in the pattern of the lighting industry, many LED companies appear anxious, and even fanatical. Investigate its reason, have nothing to do with the following aspects.

First, a little crazy LED propaganda.

Newspapers, networks, micro-blog, WeChat and other media, the overwhelming majority are LED, LED has been dominated by the United States, the traditional lighting has been out of the history of the situation. Is this really the case? Actually otherwise. Not long ago, I visited a number of domestic super dealers, and specially went to their warehouse to turn a circle, the purpose is to look at what LED brand to do well. However, the results of the visit was a little surprising, these dealers are still a large number of warehouse storage of traditional lamps. According to a dealer in Hebei, Shijiazhuang, a friend revealed that last year, his sales of LED products is about about 10000000 yuan, such as energy-saving lamps and other traditional lamps are much larger than this figure, about $about 30000000. According to a traditional light source chiefs revealed that last year the company's LED sales accounted for about 20%, this year was raised to about 30%, the traditional light source still accounted for the proportion of 70%. Therefore, in the face of LED, we may lack calm and objective thinking. The emergence and development of anything has a process of accumulation, so does LED. Although the new LED brand launched with vigour and vitality "beating smashing looting" movement, but don't forget, the new brand LED they have only one leg, while the original lighting brand is LED and traditional light source two legs parallel, there is no need to traditional lighting brand by outside interference too much the chaos and its position.

Two, whether it is the traditional lighting brand or the new LED brand, in the face of competition a bit blind, and even lost the bottom line to do the product quality.

Especially the new LED brand, because of the lack of traditional lighting products inventory pressure, more quickly into the LED, but not too much energy to focus on technology research and development of products, although the brand reputation, high visibility, but the reputation is not high. Some time ago, the Guangdong Real Estate Association for a newspaper to visit, have many complaints they purchase LED products have quality problems, some with less than three months on the bad, what is more, there was leakage and other serious security risks, which including some well-known brands. Throughout the world of all walks of life of commercial brands, no one is to rely on garbage or low-quality products developed. Here, we call the LED enterprises in the current chaotic competition situation to adhere to certain principles and product line, otherwise although can be profit, ultimately difficult to develop for a long time.

Subtle changes in the lighting pattern of LED enterprises need to be calm

Three is compared with the traditional lighting industry, LED is like a roller coaster, fast and fast, and down, and did not leave the company too much time to think.

If the traditional era of lighting is running, then to the LED era is to fly, and fly in addition to strong physique, but also need two wings: first, technology, the capital is the two. In recent years, there are many people who do not know how LED is used to enter the industry, some fruit, some do the packaging, some sell motorcycles, for hundreds of thousands of dollars or even a few million yuan to do LED, and with poor quality low-priced products disrupt the market. They didn't intend to long-term development in this industry, is a speculative walk mentality. However, the interference really want to do brand business should not be subject to these rogue practices, must be like the army to open the charge against the market.

Four is that if the traditional lighting brand is a boxer, then the new LED brand is more like Sanda players.

Boxing competition rules, such as not to bite, but such as kicking, Sanda is not so much taboo, the only goal is to knock down the other. However, this game is a sign of life and death, in the new Jin LED brand fierce offensive, many traditional brands do not calm. In fact, a solid foundation, as newer LED brand to make moves, as long as the other side beat you, the time is ripe, will be killed each other. Therefore, the traditional lighting companies should be based on their own situation to do a good job of internal strength practice, should not blindly follow their own pace.

In the past more than and 10 years, the media has played a pivotal role in promoting the development of the lighting industry. At present, the entire lighting industry is in a period of dramatic change, the great turning point of this period, the great differentiation, the development of the media itself has put forward many new requirements. Media should not only be an observer, a service provider, it should be a thinker, a guide, this thinking comes from the real day after day continued in-depth market research.