Suning predicted CRT color TV delisting within a year

"Me back into the enemy, the enemy tires, I hit", but in the TV market, in the face of a round of flat-panel TV prices fierce offensive, the traditional CRT TV (CRT) seems to have been difficult to "the enemy to fight my fatigue" opportunity. Yesterday, Suning Appliance issued a CRT color TV will be delisted within a year, the prophecy, but also make the picture tube TV worse, facing the danger of disappearing from the market.

"Beijing next year to CRT tv"

"We predict that CRT TV will exit the Beijing market within a year". Yesterday morning, Suning Appliance convened in Beijing, Hisense, SKYWORTH, TCL, Samsung, SHARP and other 12 mainstream color TV business executives to discuss the offensive season market. Suning Appliance North China CEO Fan Zhijun opening remarks, a shock four.

Fan Zhijun reason is that this year after several rounds of price war to the end of August, flat-panel TV price has been close to the same size CRT tv. From the manufacturers currently preparing for the September season market situation, the price advantage of CRT color TV will be gone.

Su Ninghua North District black manager Wang Jun further contrast: this week in Suning, 26 domestic, 27 inch LCD price 2980 yuan, than the domestic 29 Inch Digital HD CRT TV is about 200-500 yuan. The domestic 32 inch LCD price of $3580, this price is higher than the 29 Inch Digital HD CRT about 800-1000 yuan, but with the price of 34 inches digital high-definition CRT. Domestic 37 Inch LCD price of $5680, the price and the current foreign capital of 34 inches Digital HD CRT price.

In the CRT color TV can not do more than 34 inches of the market, flat prices fell more severe. Domestic 40 inch LCD 51 price is still more than $10 thousand, currently in Suning has dropped to $6880. May price of 12 thousand yuan or so in the liquid crystal of 42 inches, is currently down to less than $8000, the domestic 46, 47 inch LCD in the past half of the value of the market also shrunk by half, down to 8880 yuan. Foreign 50 inches of plasma in the same month, a big drop of 40%, there are already in the brand Suning fell below $20 thousand in 4.

In the last six months, CRT TV prices have almost no change, has no price advantage. Flat TV every time the price, the actual share of the share is eroded CRT. According to this speed, to 2007 National Day, think again in the Beijing market to buy CRT color TV is very difficult." Fan Zhijun said.

Appliance giants have stopped pushing new products

In fact, Suning is not the first to put forward CRT delisting problem of the enterprise. In July this year, during the 2006 China International Consumer Electronics Fair held in Qingdao, the domestic giant Hisense announced that it will gradually withdraw from the CRT market, the main flat-panel TV market. Another giant SKYWORTH this week held a new color TV conference, but also can not see the new CRT signs.

At present, the Beijing market, the beginning of the SKYWORTH CRT and LCD TV sales amount is 6: 4, is now 4: 6, by the end of this proportion will reach 3: 7. Therefore, CRT delisting time may really be earlier than the industry expected 5 years earlier." Pan Zhifeng, general manager of SKYWORTH Beijing branch said.

China's fashion in the consumer electronics market has not let the U.S. and European markets, and from the European and American markets, CRT delisting signs in the first half of this year has been very obvious." Fan Zhijun said yesterday: according to the global authority survey company GFK survey, in the first half of this year, flat-panel TV sales in the European market share has reached 79%, CRT TV only accounted for 21%. At this rate, the European market may have a half a year to find a CRT color tv."

Tang Youqiang, general manager of Hisense Beijing branch believes that by October 2007, CRT TV may not be able to fully withdraw from the market, but in Beijing, Shanghai and other cities, this situation will certainly occur.

In Tang Youqiang view, the flat-panel TV market average monthly decline of about 3% - 4%, much larger than the original CRT color TV prices fall. This forces all color TV companies in the development and manufacture of flat-panel TVs are much faster than the speed of CRT color TV, which is the reason for the existence of CRT delisting risk.

Industry chain to form a shower effect

The State Council Development Research Center, deputy director Lu Renbo market with a "upstream and downstream of the thunder storm" metaphor, and further reveals the deep-seated reasons of flat-panel TV CRT delisting bigong.

In Lu Renbo's view, flat-panel TV CRT TV is the emperor to abdicate, is because of the price of flat-panel TVs upstream panel is also fierce, forming a "shower effect in the industrial chain". LCD panel this year, the average monthly decline of 4%-5%. As of last week, PHILPS LG- just cut more than 32 inches LCD TV panel prices, 32 inch LCD panel to kill 330 to $350; 37 Inch panel dropped to 530 to $560; 42 inch panel fell 710 to $730.

LCD panel LCD TV cost 65%-75%. According to 42 inches panel $730, 42 inch LCD TV costs about $900-1000.

According to the international semiconductor equipment and Materials Association recently released "Chinese, the LCD panel industry report" is expected in 2007, the mainland LCD panel production capacity will increase by 35%, will grow 50% in 2008, to expand production capacity means greater cost space.

Therefore, by October 2007, CRT exit tier cities do exist." Lu Renbo said: exit the entire color TV market at least until 2010. But in any case, the time is not enough for the CRT color tv."