Suning suffered "great" 200 thousand newspaper advertisements were acquired

Appliance business running golden week. Suning Appliance yesterday revealed that in October 1st for the flagship store opened in the newspaper advertising, about 200 thousand people were acquired by unidentified persons. This "running out" technique first appeared in the home appliance chain industry.

Run by the chairman, which lasted 5 years, after many negotiations, finally to 30 million yuan to rent in Zhongshan Park multimedia life square Suning Appliance, declared that we should create a total area of nearly 20 thousand square meters flagship store has become a "3C mao".

In order to the flagship store can be started in the industry with a gun, Suning CEO Sun Weimin led more than 10 executives in the opening day before he arrived at Shanghai site command, but did not expect the October 1st early in the morning and staff have reflected in some retail newsstand, 8 edition advertising Suning put take wings to itself.

Sun Weimin said that the situation from the staff survey, there are about 200 thousand copies of the newspaper ad was acquired by unidentified persons, and the newsstand is located in the region of the most important strategic areas of Suning in Shanghai. Subsequently, Suning Appliance had to print 50 thousand copies of advertising from printing, advertising for the company emergency delivery. Fortunately, we are ready to work in place, from the point of view of the popularity of the site, basically achieve the desired results".

Because of the home appliance chain industry increasingly fierce competition, respectively in Shanghai, Nanjing, Beijing as the headquarters of the Yongle, Suning, Gome gradually penetrate each other, and the war has gradually from the front to the location behind the price war burn war, the war for talent, as well as to pressure suppliers affect the opponent's "running out of time".

The reporter saw in the flagship store Suning and GOME stores in Changning yesterday, there have been various price "detective" they also infested with customers choose household goods, but after not to pay the payment of the bill, but with a low price "evidence" quickly dialed phone report price adjustment, and to put pressure on suppliers. United States, a sales staff complained to reporters, are crazy, half a day to adjust the price of 5, selling vegetables than selling home appliances to make money".