Sylvania lighting giant to enter the domestic market

Recently, the international lighting giant in Chinese lighting market moves frequently, foreign brands have entered the Chinese market at the beginning of 2008, a It is often seen., has been in the domestic market to foreign brands 20 load "Sylvania" (Sylvania) - Sylvania quietly renamed.

At the end of March, the general manager of Sylvania Chinese District Mr. Cai Jiantai to the newspaper officially disclosed: Chinese domestic sales market has been re included in the Sylvania global key development projects, and change the original project will focus on the channel business strategy, to enter the domestic conventional marketing channel. Industry analysis, the change of strategy, means that the Sylvania lighting giant has sounded the clarion call to enter the domestic lighting market.

It is understood that the Sylvania is the production and sale of European professional lighting products have a hundred years of history, the product line covers the full range of products and electric light source, lamps and lanterns, owned brands include: Sylvania, Conord, Lumiance, LinoliteSylvania, has 18 factories in Europe, the Americas, Africa and Asia, and has market share in the global marketing network and good. Sylvania Chinese initially entered the market will focus on the project to open up channels, such as the Shanghai Jinmao building, Times Square, lamps and light source supplier Mart engineering are from sylvania.