TCL Disney attack targeting the 12 billion cartoon electronic market

Sina Francisco in December 18th 10, TCL and Disney jointly announced, to develop the domestic cartoon electronic market belongs to the blank point.

TCL group chief operating officer Yuan Xincheng said that the current domestic cartoon market, consumer electronic products in the first period, the size of the potential demand for accounting for the consumer electronics market size of 2%, in 2006 the domestic cartoon consumer electronics market demand scale in 12 billion yuan, therefore, TCL Kim and Disney cooperation, to attack the field.

It is reported that the cooperation between the two sides of the first appearance of the product is called the Disney wonderful electronic products series, including a Mickey Mouse, snow white, Vigny the bear image such as television, telephone, DVD, CD and clock, radio, in Beijing, Shanghai, Shenzhen, Guangzhou, Chongqing and other thirteen large and medium-sized city across the board listed.

Hu Zuohao, associate professor at the school of economics and management, Tsinghua University, said that and TCL jointly launched cartoon consumer electronics products, the development of China's consumer electronics industry has brought new ideas. Wang Ning, vice president of China Electronic Chamber of Commerce believes that the cartoon electronics differentiated products inherently high value-added features, manufacturers can create a new profit space.