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Taking advantage of sales LED TV network

World Cup in South Africa with a hot domestic TV World Cup promotion. It is understood that the major color TV manufacturers, color TV World Cup has entered a climax stage.

A network survey data show that nearly 42% of consumers said this summer at the world cup to the occasion, flat-panel TV for a relatively large size, high-definition TV, to bring home the upgrade. I recently visited the store, see the show four semi-finals hegemony situation. One of the best Internet TV TV, led tablet by virtue of the motion picture quality, color display and other popular, high-definition digital integrated machine also converted to start selling digital tv. In addition, taking advantage of the South African World Cup broadcast 3D signal opportunity, 3D TV also launched a special promotion. Although a variety of features are competitive, but consumers still prefer Internet and LED integration network LED tv.

In the store, I saw 3D TV may attract a lot of consumers to look at and advice, however, up to several thousand yuan price or make a lot of consumers. In addition, 3D TV viewing need to wear the eye, easy to cause eye fatigue, so that the interests of consumers greatly reduced, so many buyers.

LED television network instead, both advantages and interaction quality, has been entrenched in the store sales charts. Such as Konka launched the latest network Rui LED TV, not only can realize the online world cup live, you can also open the window interactive chat with friends, comments, but also can play the World Cup games, video chat in advertising time, diversified function won many hearts of young consumers.

Gome salesman Miss Chen said, at present, the manufacturers will focus on the promotion of LED network TV, 3D TV is mainly used to enhance the image as a store, only a prototype, no inventory, only accept consumers' reservation.

It is understood that the manufacturers alike will be the world cup as a promotional gimmick. It is reported that "Konka Konka launched the world cup passion guess activities in the country, TCL with the Olympic champion to help out world cup promotions, SKYWORTH launched" grab a cool open machine, enjoy the wonderful world cup "as the theme of promotional activities, Hisense also held Hisense 3DLED 'Shenzhou Lanqing seven' World Cup million people panic buying" and other activities. Konka 10 city and still McDonald's to carry out joint operations in hundreds of McDonald's restaurants, Konka LED TV network into sharp, so that consumers can watch the world cup in the dining time, also can experience a variety of Konka new treasure and a penalty shootout in the World Cup game for health etc..

Insiders pointed out that from the 2008 Olympic Games to World Expo, and then to the world cup, sports has become the new stage of contending TV companies. In the event of marketing, only accurately lock consumer demand, fully meet the needs of enterprises, in order to win the fruits of victory.

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