Technical and price factors blocking the development of commercial lighting LED budding market needs to be carefully nurtured

Although the past two years, LED lighting market is unusually hot, but into Zhongshan, Foshan and other lighting producing areas, some business owners on the current market performance of LED commercial lighting is not as optimistic as imagined. They have early warning for the domestic market, after all, homogenization of products, marketing channels homogenization has become a common problem in the lighting industry. To let the budding LED commercial lighting out of the whirlpool, to get healthy development, it is not easy.

Export market is generally optimistic

From the beginning of 2007, the domestic manufacturers have been producing LED commercial lighting products, but these products are basically not in the domestic market, but was shipped to Europe and the United States, Japan and other developed countries.

"We produce LED downlight, lighting and other commercial lighting products, mainly for high-end market, products are mainly exported to japan. In the domestic market, we have not sold one, are small quantities to customers. "According to the general manager of Foshan City Nanhai District Damei Lighting Co., Ltd. Xiao Chisheng, in fact, in developed countries such as Japan, popular concept of environmental protection and energy saving, the domestic market is far from comparable, they are willing to spend money to buy LED products. LED commercial lighting products of delta is generally used in the laboratory, and contractors, wholesalers, and they did not have to vigorously push the market in Japan, but the Japanese businesses see delta lighting ", directly to the company to inspect, and then select products.

"For LED commercial lighting, we are still in the exploratory stage, and there is no large-scale marketing. Our products are exported to Southeast Asia, the Middle East, Australia, the European Union and other overseas markets, the market share has increased 60%-70%. Said Zhang Shengqiu, general manager of Golden Jazz lighting.

Huayi group okes lighting commercial lighting business manager Zou Yongpan also said that the current LED commercial lighting export growth is especially rapid, okes this year an increase of about 60%.

"Foreign markets for the acceptance of LED commercial lighting is much higher than the domestic, mainly their recognition of energy-saving products. In general, the procurement of foreign merchants in China is also very large, often a single million or even tens of millions of dollars in sales. Ray lighting general manager Huang Kan Kan out of the domestic enterprises in the field of LED business favored foreign businessmen reasons.

Domestic thunder, rain small product quality worrying

On the current overall market of commercial lighting, the majority of traditional commercial lighting, LED commercial lighting is still in the initial stage of promotion, the proportion of the entire commercial lighting market accounted for less than 5%.

LED commercial products have become an important part of the business according to the store.

Zhang Shengqiu said: "2009 LED seems very fire, has been used in LED commercial lighting, but actually just 'Big word seldom accompany great deed.', there are still many problems unsolved, including the lack of core technology, high price and channel promotion difficult. "

Xiao Chisheng also said that because the relationship between prices and LED commercial lighting technology, currently in the domestic market is difficult to promote, especially the market is flooded with poor quality and low price products, make good products more difficult to sell.

"The current domestic LED commercial lighting market has been a variety of problems, many low-quality products flooded the market. Because of this, many of the high quality buyers, and even do not want to buy the town and other places, they are dedicated to Shenzhen to buy products. Ray lighting general manager Huang Rong Kan on the performance of the domestic market is concerned, he believes that with the increasingly fierce competition, the future price of LED commercial lighting products will gradually decline.

Attract high and medium end users to show welcome

According to Raymond lighting sales director Ding Jianbo introduced, he has done 8 years of the second tier brands -- Raymond lighting, mainly with the original store channel and by taking photos show LED adopt the method of comparison in the dealer stores, in order to attract high-end professional users, while cognitive and lead to potential target users.

In addition, the field has been outstanding in the field of export lighting lighting, LED commercial lighting products have also been listed. Huang Rongkan, general manager of the company said that in 2009 the focus of LED lighting lighting lighting business development, in order to seize the market as early as possible, and now has been launched in the country about 100 LED commercial lighting professional display cabinet. He also mainly through professional display cabinets, display wall form to the domestic market. This year, ray lighting in the country to find a wide range of cooperation dealers, and give them the biggest discount, allowing businesses to enjoy the greatest margin of profit, in order to fully promote the LED business products. It is reported that the thunder lighting plan is to set up 500 outlets in the country.

Huang Rong Kan pointed out that the current promotion of LED commercial lighting mainly rely on traditional commercial lighting mode, enterprises in addition, designers and engineering design company, decoration design company is the key, they can make LED commercial lighting products implement.

Langshi lighting general manager Xie Lunhua think, LED commercial lighting in the channel construction can only take one or two level distribution market, at this stage it is not suitable for channel is too fragmented, because the current LED commercial lighting products price is still a high level. The construction of its brand image is more suitable for the combination of the district and the experience zone approach, so that we can highlight the focus, but also into the traditional commercial lighting inside.

Market expectations channel model innovation

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