Technology upgrades, the price of LED TV is about to fully blowout

In the summer of 2010 seems to be later than usual, but LED TV quietly entered the technology upgrade, prices fall platform. There are indications that this year will usher in a comprehensive blowout LED LCD tv. Industry experts believe that the market blowout on the CCFL ordinary LCD TV is an end signal, experienced three years of accumulation of LED will then embark on the foreground.

The wind from the end of the Qing Ping

From the market can be called the touchstone of the May Day holiday began, LED set off a sweep of the popularity of flat-panel TV market. Domestic LED LCD TV products to Hisense "Lanqing" LED as the representative of the popular TV line selling LED 19 inches to 55 inches, LED LCD TV penetration rate far exceeded market expectations. According to Xinyikang statistics show that in April 26th to May 2nd this week, total sales of LED TVs 71756 units, an increase of 340.2%, an increase of 5832.1%. This group of growth data undoubtedly reached the blowout level. More intriguing is from the sales point of view, LED's sales have accounted for 22.6% of total LCD TV sales, while the share of the same period last year less than 2%. This year, almost all the main direction of Chinese and foreign color TV sets are on the LED LCD TV products.

Chinese LED TV market "blowout" has its global background: according to DisplaySearch forecast data, in 2010 the global LED LCD TV sales will reach 32 million units, accounting for about 19% of the proportion of all LCD TV with LED backlight, 2011 large size panel shipments ratio will reach 56%, the traditional backlight panel shipments will decline to 44% by 2015. LED panel shipment, penetration will reach 78%. Have the authority asserted that in the China tablet market, LED is better than CCFL ordinary LCD TV time will occur in the last two years, to 2011 China flat-panel TV market will exceed the United States, to become the largest single market for global LCD LCD tv.

At this time, the national industrial policy release information in a timely manner: in May 17th, the national development and Reform Commission issued "on the 2010 continue to organize the implementation of circular" TV industry strategic transformation of industrial projects, proposed to continue to organize the implementation of the strategic transformation of TV industry industrialization projects, support LED and other new display technology research and development, improve the upstream industrial chain, and strive to form independent intellectual property rights and core competitiveness.

In fact, LED LCD TV as the representative of the flat panel display industry has long been included in the strategic layout of china. Because of the global energy shortage and environmental pollution in the rapid economic development of China's performance is particularly prominent, energy saving and environmental protection has become China's social and economic sustainable development of the urgent need to solve the problem. As a big country of energy consumption, China urgently needs to promote a new generation of energy saving and environmental protection. June 17, 2003, led by the Ministry of science and technology set up a cross sectoral, cross regional, cross sectoral national semiconductor lighting project coordination leading group". From the beginning of 2006 in 11th Five-Year, the state will promote the semiconductor lighting project as a major project. Application of LED backlight technology in the LCD TV display products, home multimedia terminal a more brilliant colors, more energy, more environmentally friendly and more slim high-quality era to flat-panel tv.

Cutting-edge technology is highly sensitive to Hisense and other companies at this time will target the huge potential of the LED industry. Back in June 2004, Zhou Houjian, chairman of Hisense group predicted the Moore era of flat-panel TVs has arrived. 2009, LED backlight LCD TV technology has been the use and promotion of all first-line flat-panel TV brands. At this point, to LED as the symbol of the development trend of the new flat-panel TVs are ready.

Let dream into reality

LED LCD TV Comprehensive blowout is inevitable, this new technology products with traditional CCFL LCD TV incomparable advantages: from the mechanical aspect, LED LCD TV can be made thinner, lighter, better shockproof performance; from the optical principle, its color gamut wider and better low temperature performance; from the circuit design in terms of power supply design is relatively simple, can achieve low voltage, low power consumption, to achieve fast response, high quality, can be applied to dynamic zoning control to improve the dynamic contrast images. LED TV with ultra-thin fashion appearance, strong color expression and energy saving three advantages to attract the attention of many consumers, fully meet the needs of modern people for personalized tv.

However, the domestic color TV is started from CRT TV, China's CRT TV sets the lowest cost of the whole world, the strongest price advantage, accounting for more than half of the global market share. In twenty-first Century, the global TV industry has seen tremendous industry inflection point, the liquid crystal display in the core areas, the lack of technical details of the disadvantages of domestic TV show: due to lack of core technology, industrial facilities are not complete, China color TV industry into unfavorable situation homogenization phenomenon of competition and price. From the traditional CRT color TV to LCD TV, from the CCFL backlight source to the LED backlight, color TV industry is full of variables also contains unlimited opportunities. Who can capture the opportunities for technological innovation, who won the favor of the market.

Hisense DNA full of technology as a pioneer in the strategic transformation of the national color TV industry. 2005 set up LED backlight R & D team, becoming the first to enter the field of color TV enterprises. 2007 Hisense LED backlight module project won the key support of the National 863 plan, is the only domestic color TV enterprises bid 2007 MII electronic information industry development fund bidding. 2008, Hisense built