Terminal market generally depressed dealers how winter?

Currently, the city has stationed in Southern China led companies have 26. According to the goal of Southern China city LED investment center, to April next year to recruit 50 thousand square meters. Personally think that next year China Merchants, there are a lot of variables, the main reason is that since last year, the entire LED industry operation difficulty increase, while Southern China city investment policy is very attractive, but also in the enterprise business risk evaluation terminal market at present. A stationed in enterprises are attracted by the city of Southern China preferential policies. Southern China city of our enterprises in the commitment period, if two years ago, water free, third year rent 45 yuan / square meter. At the same time, the surrounding rent is not expensive, rent a room only 300 yuan / month, hiring a manager of an average of $3500 per month, plus the average monthly cost of electricity charges $4000. Careful calculation, each month in the city of Southern China is also not too large overhead. Two years ago to enter the city of Southern China, with its own popularity led sales will be difficult, we must establish their own sales channels. At present, we mainly rely on online transactions, many of the businesses here are the main project, a year can be connected to one or two major projects are also good, you can put the money to invest all the money shop. In addition, there is also a factor in South China city investment choice of most enterprises, which belongs to the comprehensive business district, every month there are several exhibitions held by the exhibition surrounding the popular shopping district, the overall development potential. For the first phase of the entry of the enterprise, the store rent should be driven by the popularity of the shopping district, two years later, in case the store can not run smoothly through the lease to recover costs. LED products are more and more people at present, stores in the weekend trips will be more general, consumers will spend weekends to buy Home Furnishing lamps, usually is the engineering aspects of the customer. Overall, this year the market is much worse than last year. Market this year, the biggest change is the LED has gradually become the mainstream, customers now will come in LED consulting products, also gradually increased and the purchase of LED products. In particular, the home building materials market, a lot of people come to buy Hongkong LED products, and some customers come to the home building materials market to buy LED products back to Hongkong sales. Visible, LED products in the terminal market impact on traditional products. Today, the price of LED products is more and more low, such as our 3W bulb in the dealer channel price is only 8 yuan, but many customers easy bad reaction. But Wright 3.8W LED bulb quality is good, there are a lot of customers come to buy; according to Wright news, PHILPS has chosen the bulb, is negotiating the purchase. Before Wright to do OEM, not in the terminal brand, since last year, with energy-saving lamps products in the Shenzhen market has accumulated a lot of reputation, energy-saving lamps many commercial places specified in Wright's customers. Now Wright's primary goal is to play the brand, also recently convened the dealer to headquarters, the introduction of the latest developed several new LED products, and let everyone know the next development plan and product promotion plan. The, home 3-5W LED bulb price closer to the price of energy-saving lamps, next year sales can be achieved a breakthrough "quantity". Is the real estate market downturn dragged down dealers now business is one year, the first half of the market traffic this year less than the first half. A few years ago, Longgang Dragon Garden Street intersection gathered a lot of lamps dealers, each Business Flourishes, but this year the market traffic gradually reduced, many businesses bear continual withdrawal. Our engineering product sales will Jiezhuang market than in previous years, but this year the order is greatly reduced, shrinking market. Now, engineering orders are big brands in the competition, small brands basically no chance. Like many of Longgang project assigned to NVC, hung, as the Buddha products, but also to the traditional lighting products, LED products accounted for only a small share. This year, the home market is the largest selling lamps and crystal lamps, but sales have been significantly better than last year. In previous years, the most popular crystal lamp sales, generally more than 40 years old people like to buy European style crystal lamp decoration house, and now this part of the consumer groups are less and less, the younger consumer groups are also spending less than before. Personally think that the main real estate bubble is a serious drag on related businesses, concerned with the house industry generally depressed. National real estate regulatory policy is a temporary solution, and now the problem is not too many people to buy a house, but before the sale of a lot of houses are vacant without decoration. If we do not deal with the problem of vacant housing, will only make the building materials industry into a more long-term depression will be eliminated, large shop. Reduced purchasing power of customers after October, the store traffic has improved, but is still much worse than last year. GI lights the world management brand, NVC Samsung LED, Bao Hui, PHILPS and other light source. Samsung as an international brand, but its LED products in the domestic sales price is too high, if the 8W LED bulb price 159.5 yuan, the current price in the domestic market are difficult to sell. Since last year, the biggest change is the LED product market gradually seize the traditional market, especially the LED flat lamp in our shopping malls selling more and more popular. But in general, the current LED product prices are still too high, consumers prefer traditional lighting products, therefore, LED products accounted for less than 20% of the world's GI lamp sales. As a single large shopping malls we provide a one-stop service, customers here are mostly buy