The BOE and Hisense LED backlight project bid

Hisense electric and BOE bid for LED backlight module TFT-LCD large size July 26th TV, the Ministry of information industry officially announced the "2007 annual Electronic Information Industry Development Fund for" the project list, which, Hisense electric and BOE in the "TFT-LCD large size TV with LED backlight module and development industrialization" project bidding. LCD backlight is an important part of the industry chain, which accounted for 20% of the cost to 40% LCD screen. At present, the global backlight products is in the process of upgrading from CCFL to LED backlight backlight, LED backlight source project BOE and Hisense electric and other domestic enterprises in time almost done and global industrial upgrading. But before the CCFL backlight products occupy an absolute advantage of South Korea and China Taiwan enterprises, still in this round of industrial upgrading process has the advantages of capital, technology, etc.. Zhang Yu, director of as BOE PR said: "South Korea and Taiwan to break the monopoly of China backlight, may still need further policy, financial support, and the combination of all domestic enterprises. "Domestic LED backlight started according to the reporter, the backlight to occupy a higher proportion in the cost of materials in the LCD screen, above the glass substrate, at the same time, the profit level is higher than the liquid crystal panel itself. In the 15 inch LCD panel, CCFL backlight accounted for about 20% of the cost of materials; in the 30 inch LCD panel, the proportion will rise to about 40%. At present, the price of the LED backlight source is 3-5 times higher than that of CCFL, so the proportion of LED backlight in LCD panel material cost will be further increased. Zhang Yu told reporters that the BOE began very early on the LED backlight source tracking research, as early as 2005 on the establishment of the project development team dedicated to research and development, from small and medium size to large size LED backlight. According to reports, the current BOE has completed 10.4 inch LED backlight and a special 12.1 inch notebook LED backlight sample making. And its large size TV with LED backlight R & D has also started to complete the 26 inch, 32 inch LED backlight sample design and production. At present, Jingdong founder develop with the front end of a 32 inch panel, continue to improve the mass production of 32 inch LED backlight R & D. In addition, the BOE has launched a 47 inch LED backlight development, the first sample will be completed in the second half of this year. "Has been in the BOE and TCL manufacturers to cooperate in the development of LED backlight, in this successful project, we will also and the joint development of TCL. Zhang Yu said. Another successful enterprises Hisense is from the beginning of last year, LED backlight R & D, and won the national "863" plan to support the project. Liu Hongxin, general manager of Hisense, said the end of this year or early next year the company will continue to have LED backlight products out. LCD supporting breakthrough with the LCD TV on the traditional CRT TV replacement continues to strengthen, the lack of upstream LCD screen support the local TV companies have become the "Porter" may. However, the LCD panel industry not only has the characteristics of capital and technology intensive, but also has higher requirements on the upstream and downstream industry supporting capacity. At present, including the BOE, SVA, domestic LCD panel production enterprises are not optimistic. Insiders said that one of the important bottlenecks in the domestic LCD panel industry is the limited capacity of the industrial chain. Statistics from the DisplayBank show that: Japan's industrial matching rate has reached 176%, South Korea was 82%, China's Taiwan region was about 85%, while the mainland industry matching rate of only 11%. Analysts believe that the BOE and Hisense electric and other enterprises in the backlight project if you can make a breakthrough, will effectively ease the current domestic LCD industry chain supporting the shortage. According to the reporter, compared with CCFL backlight, LED backlight has great advantages in environmental protection, energy saving and service life. Since August 2004, SONY launched the first in Japan with LED backlight products, and then it began to sell in the U.S. market with LED backlight PC and tv. In June this year, Samsung Electronics has also introduced the use of LED backlight source 70 inch LCD tv. Current promotion problem of LED backlight is the biggest price. At present, in the area of Taiwan Everlight, and Wellypower companies such as push, LED backlight module prices, at an average annual rate of 30% since 2009 to optimistic estimates, the price can be close to and CCFL backlight module. Estimated iSuppli, global LED backlight market revenue will reach $6 billion 80 million this year, before 2011, the entire market will grow to $10 billion 680 million. Among them, notebook and LCD TV with LED backlight will become an important growth point. For LED backlight project specific investment amount, terms of BOE and Hisense electric appliances are reluctant to disclose, but the industry believes that if the enterprise can achieve mass production of LED backlight in 2008, can be synchronized with the world advanced level. But it is worth noting that, at present, South Korea and Taiwan area China enterprises who had in the CCFL backlight market occupies a commanding position, have begun to LED backlight production. This is the domestic LED backlight project, is an important pressure. In this regard, Zhang Yu said that in the LCD panel industry chain, relying solely on a business is difficult, the BOE will actively improve the construction of the industrial chain, to attract more businesses to the nearest matching, in order to reduce product cost.

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