The Grand Alliance teamed up to push the ladder digital digital home entertainment center

YAHOO technology news March 27th) Shanda Interactive Entertainment Media Company (Nasdaq: SNDA) China leading professional content providers and operators step digital technology Co. Ltd. with the largest domestic education network, online learning, today announced a strategic partnership. The two sides will be for the majority of Chinese family user needs, with digital content as the core, the joint promotion of entertainment, knowledge and life in a new generation of digital home entertainment center. The digital ladder of chairman Yan Shangwu, executive vice president Fan Jiang, Jackie Tang Jun, Shanda, senior vice president Qu Haibin attended the press conference.

The "ladder Digital Campus Station ladder company Shanghai gorge on both sides of the online learning market leader, after 30 years of efforts in education, in 2004 built the largest education network -" ladder digital campus ", there are more than 150 learning channels, 200 thousand hours of total learning when the number of online education courses in the mainland and Taiwan, Hongkong China area has set up hundreds of branches, a total of 12000 employees and 760 multimedia developers worldwide. Ladder company in 1992 to enter the mainland market, the country currently has 8000 YOU&ME ladder English school, and has a professional marketing staff of 1000.

Shanda has been committed to developing and providing integrated solutions for home digital and interactive entertainment. The solution to the EZ Center portal software as the center, to Shanda rich operation and service experience to support, with remote control features, integration and provide Internet content rich, simple, comfortable, can meet the needs of the majority of families share comprehensive entertainment, life, knowledge of the user. Shanda has 470 million registered users and a top 3 million simultaneous online users, with more than 15000 servers and more than 300 thousand retail outlets.

Digital home entertainment center of the digital ladder introduced, the hardware and software solutions by Shanda provides, in addition to the background unified game in film and television, music, interactive and other powerful content and services, will be combined with online education, which is composed of a ladder company to provide quality online teaching interactive content, preliminary planning of the 5 themes of education channel. Shanda and ladder digital will be the spirit of "benefit sharing, risk sharing, complementary advantages, win-win" principle, to play their respective advantages of resources and experience, to carry out close cooperation in operations, marketing, customer service, technical support and other sectors, and jointly create a huge market of home digital entertainment and online education.

Also noted that the ladder of digital online role-playing game war Online will authorize Shanda exclusive operation.

19 this month, the ladder company held a 30 anniversary celebration in China venture in Taiwan, a number of open learning technology in new product development and progress, including leading Shanda Interactive Entertainment Media Cooperation digital home entertainment program. Shanda President Tang Jun made a special trip to Taiwan to congratulate, and start cooperation between the two sides.

Shanda and the joint launch of the digital home entertainment center, marking the grand family strategy has taken a historic step. Shanda will through such cooperation to provide consumers with China family interactive entertainment more perfect solutions, "Shanda chairman Chen Tianqiao written speech said:" I believe the basis for cooperation with the digital ladder, we will find more partners, and through our strong and unified support system, let China consumers as soon as possible and a better experience to the era of digital family study, life and entertainment fun."

Chairman Yan Shangwu said: "the digital ladder ladder as EZ in Center education main content providers, preliminary planning provides 5 major themes including: education channel step parent education channel, English ladder YOU&ME channel, SPEAK2Me channel, ladder ladder English story and cartoon network, Internet video synchronous interactive interactive tutoring. Ladder and grand cooperation so that the ladder is committed to promoting digital learning into the home TV screen, entertaining, family learning goals, a big step forward. The two sides had their own huge access power, but also an important niche for cooperation."