The LCD market share of domestic brands accounted for 60% of sales rose

The peak season of big city domestic LCD TV sales accounted for 60% of the TCL led the main army force is likely to make some small brand marginalized

[Washington] (reporter Liu Wei Naka Yiyasu) recently, monitoring data of 230 national city 2000 large home appliance retailers, September TCL, 12.42% of the retail volume share in the LCD TV market, Changhong, SKYWORTH and Konka followed, but two lines of domestic brands began to decline, SONY, Matsushita and other foreign brands are all fell out of the top five sales.

Domestic first-line brand all-out attack

Near the end of the year sales season, the domestic LCD TV market will enter a substantial growth of "blowout", in the domestic large city in Beijing, Shanghai, Guangzhou and Shenzhen as the representative of the LCD TV sales of color TV market has occupied more than 60%. Experts predict that in 2006, the scale advantage will be a key effect to the LCD TV market, led by TCL Chinese LCD main army will dominate the market, and the giant force, may have other brands more squeezed to the edge of the.

Since May last year, TCL took the lead in the release of large screen LCD TV strategy in Guangzhou, a large number of domestic and foreign enterprises announced the entry into this field, a large number of opportunists. While TCL has taken the domestic market, foreign enemy key sales strategy in overseas mature market take cities and seize territory. At the beginning of this year, in the face of domestic LCD TV market to start a large-scale, TCL TTE (TCL- Thomson Electronics) global technology platform, the integration of all resources, will put the focus back to China, respectively, launched the "silver arc A71" and "B03 thin code" two high quality LCD TV series products, products cover 27-46 inch market the mainstream, while the development of seven leading technology, made a great return of the market.

Under the leadership of TCL, the domestic first-line brand also full attack. Changhong coach Zhao Yong led, put forward 3C driven strategy, achievements in ultra-thin tv. SKYWORTH will launch the "six base", with "healthy TV" concept, all in on the LCD tv. The Konka following the TCL with the global digital TV giant GENISIS cooperation, vigorously attack the LCD market.

"Pig" theory exploits

Analysis of Chinese Industrial Statistics Association experts, the September results show that Chinese LCD mainstream brand of foreign brands to overcome the Legion camp, second tier brands and new LCD market into the "motley crew", due to the color transformation strategy of predators, which is the most representative of the TCL "cleverpig theory" marketing strategy.

Shi Wanwen, vice president of TCL group, TTE chief operating officer explained that the so-called smart pig theory, assuming that there is a pig sty, a group of piglets. A side of the pig trough, the other side mounted door bell button control the supply of food. However, the button will be the first time to pay such a high cost, and eat less. Pig love chaos arch 300apm big pig, often wait, once the doorbell rang, big pig jumped, pigs are pushed to the edge of the final, most are eating pig pig.

"For TCL, it's how to get the pig to press the button." Shi Wanwen said, at the beginning of last year, the domestic flat-panel TV industry is not mature technology, large fluctuations in the market, consumer awareness is low, the starting characteristics of the high risk of TCL, according to game theory "pig" theory, developed a marketing strategy.