The United States entered Intel by Suning Appliance stores and is expected to follow up

The general manager of Intel co general manager of Asia Pacific region and China District of Yang Xu, with the "unrequited love" for the United States for many years". Wang Junzhou, deputy general manager of Gome, the use of the United States is more suitable for the computer channel". Two companies such a tacit understanding, signed cooperation is logical.

24 am, Intel and Gome Group signed a cooperation agreement, the United States has entered the ranks of Intel's digital home strategy partner. After the United States will choose the best location in its stores, display based on Intel digital home strategic terminal products. Intel will also launch the special joint manufacturers of digital home packages sales in the United states. Intel hopes that the two can accelerate the promotion of digital home products and sales. Intel also said to eNet, in addition to foreign countries, there are other domestic chain stores are also in contact with Intel, digital home will be fully into the home appliance stores.

The general manager of Intel company and general manager of Asia Pacific region and Chinese District Yang Xu, said at the signing ceremony, the digital home Viiv platform since January 9th after the release, the content has been greatly enriched, Intel will be through domestic content providers, service providers together, the more perfect the real show in the digital home products the front of the consumer.

Yang Xu also admitted that the digital family also belongs to the growth period, many consumers do not understand, it needs a promotion process. Need a new channel to complete the market intervention. Because the digital home products, is no longer a IT product, but a computer and household appliances in a consumer electronics. So Intel needs to cooperate with gome. Cooperation with the United States, not just the hardware and LCD TV packaged in the United States to sell, Intel is to allow more people to truly understand the experience of digital family happiness. Intel believes it will be a shift in the way, it is certainly better than the dragon, tophere do not like the way that Intel is confident, in cooperation with the United States must also be long-term.

Daily economic news reporter learned that, before the Intel changed the simple way to promote the digital home host, but the size of the LCD TV and the host packaged together to form a digital home package to the market. This will not only allow consumers to experience the full enjoyment of the digital home, but also greatly reduces the price of the product. A collocation, 27 inch LCD TV Viiv ™ home computer technology, the lowest price of 9999 yuan.

This price has been thought to be low, the removal of more than 5000 yuan LCD TV, the digital home of the host is only more than 4000 yuan, and desktop has been quite. And it allows you to sit in front of the TV to do things that can only be done in front of the computer, and the interface and operation are very simple. In the past period of time, Intel has been trying to make the cost of compression, but the price is mainly to take chipset, in the near future it will not have a larger adjustment. Package form has been a change in price." Intel digital home manager Yu Hong said.

In the macro statement soon got the consumer response, on the day of the signing ceremony of the 24 friends in the United States, Intel joint anzhen shop also held zero price auction, three sets of 9999 yuan package after several bids, the transaction price of more than 8000 yuan, it seems a packaged appliance stores for consumers do have many attractive.

In addition to the United States, Intel said at the same time, there are other home appliance chain intends to join the promotion of the camp. It seems that appliance stores in the field of digital home is inevitable. Perhaps in the near future, people will also be in large and medium, Suning stores to see the main push Intel products.

However, now Intel's digital home strategy is still in its early stages, although the old rival AMD also launched its AMD LIVE, but Intel admitted that it has no competitors in the digital home market. Their greatest difficulty is the concept of people. How to get the majority of consumers from the personal computer to the living room, so that people can sit in the family happily. The use of remote control than the computer function is more abundant and convenient digital home terminal, this will be the biggest problem for Intel and friends.