The biggest challenge: Jiangnanchun radio demassification breakout busy emergency campaign

Side gracefully write those sentences while having a quality suggestive of poetry or painting master, with the largest China building of television media companies - Focus Media, this is the poetic life of many people in the imagination of the spring. Now, such an idle day seems to be farther away from the poet. Some people think that the Department of broadcasting companies to wake up from the Shanghai Oriental Pearl (11.96, -0.42, -3.39%) and the rise of mobile TV counter.

China first outdoor digital mobile TV media which was formally launched in January 1, 2003, due to the excellent operation, has now entered the fast track of development, from mobile TV to city TV (including TV), and made a good return on investment.

Followed by the foot of Beijing bamc. In May 28, 2004, North Canton media officially launched the bus mobile TV system, just two years, the number of terminals of mobile TV in Beijing from the 500 to the development of more than 16000 Taiwan at present, so that Beijing became the city of China Mobile TV terminal number, signal coverage in Beijing city within six loop, the audience reached 3 million 500 thousand people. However, BAMC seems to have no longer satisfied in the field of mobile TV in success, it will expand to victory city TV (including TV), and relying on the government background and broadcasting resources, borrow the Olympic publicity, publicity Beijing the opportunity to sweep all public places including Beijing package, bank, hospital, Station Shopping malls, hotels, high-grade office buildings, etc.. The industry believes that if the trip once implemented, so in the spring will be all gone earlier made the capital advantage.

However, the crisis is not only the spring.

If the country has a large number of radio and television companies have to wake up, with the background of the government and the Department of radio and television resources and powerful alliances in the country to launch a new round of building movement". Perhaps, in three years, Focus Media will fall from the current peak.

For the "poet" Jason Jiang, "focus" and limited resources and unlimited resources "radio" confrontation, obviously, he needs to find a a sure card.

Otherwise, the situation will be "encirclement and suppression" unexpected......

Radio emergency the busy break through siege

In the North media on the official website, you can clearly see the following words: "Beijing City North media Television Limited BAMC is a wholly owned subsidiary, is currently the only company in Beijing region by the relevant government departments and official approval of the radio and Television Department TV media." Tea after turning

If one is not on the afternoon of December 2002, thirty jiangnachun and Mrs Chen Tianqiao sat together, and drank the turning point on the spring for the afternoon tea in Shanghai Hengshan Road camphor garden, Shanghai Jiangnanchun may still a common advertising agency.

Now, the leader of the Focus Media may also need to drink a tea.

Because from all over the country with the background of the state-owned radio and television companies are being pushed into this new field of media, and even the depths of the interior of Xinjiang also hung on the signs of the building tv. However, in the city of Urumqi high-grade office buildings of TV commercials are not all belong to Jiangnanchun owned by the Pioneer Building TV are suffering from various aspects of the challenge.

"No one would look at the wealth of opportunity, right? We can make the market bigger, if the strength of the company to buy can also be considered, as long as the price is reasonable." The general manager of Urumqi Nebula media limited Jumin Tian Tian told reporters, is building building advertising system of their own, although still very small, and can not focus but have their own field compete, competition rules "this is an era of competition, you have to go for the opportunity to win, but not to wait, otherwise you will be without any success."

If the field Jumin such as TV "stragglers and disbanded soldiers" in a motley crew, it spread throughout the country broadcasting enterprise is the regular troops of hundred-percent. In the future, how in the regular army and Zapai forces attack is a new breakthrough, I am afraid to face the problem of spring.

In January 2006, the total of $325 million in cash and stock acquisition of the biggest rival, focus media, it immediately won applause for spring. Just four years, the "poet" as refined and cultured single men just a chance to play a creative NASDAQ listed companies, and in between the huge amounts of money to fuzhang competitors into the arm, caused uproar in the industry.

However, between flowers and applause, hidden dangers have been buried.

You can focus on the toast, and nearby celebration building TV will dominate the political arena, hidden in the building behind the various "wealth hero" has begun Jiangnanchun success and eager for a fight, the myth flourishes once again ignited the desire and passion of people of wealth. It is true that after winning the Focus Media power surge, according to the data show that commercial premises network of Focus Media has already covered 75 China City, more than 30000 buildings, as well as more than 60 thousand LCD screen, then China building television advertising accounted for 98% market share, in an absolute monopoly.

However, this is only a temporary lead, the real fighting may just open