The breakout of domestic LED enterprises under the financial crisis

In September this year, Taiwan well-known LED manufacturers Lite Technology Co. Ltd. and Citibank and other 15 banks signed a NT $15 billion loan contract, in this regard, insiders believe that, at a time when global economic growth slowed down, the 15 banks at the joint and LED enterprises signed such a huge amount of loans, the banking sector has seen LED industry as a haven for funds. The banking industry believes that the rapid development of the LED industry in recent years, while being affected by the trend of energy saving and environmental protection, is one of the prospects for development is very optimistic about the industry. This is obviously a very high expectations for the LED industry. In fact, in this round of economic recession, all aspects of the LED industry chain was also affected by different degrees, especially in the domestic industry chain at the end of the small and medium-sized manufacturing enterprises, how to deal with the financial crisis has been placed in front of them a much-needed solution equation. Of small and medium-sized enterprises affected by

Because the current round of financial crisis is caused by the problems of external economies, and these economies are closely related to the industry will inevitably be affected. A large part of China's LED manufacturing enterprises are export-oriented, so export-oriented enterprises affected is expected. From the sales of domestic products, at present, including Europe and the United States, Japan, Taiwan, mainland manufacturers of various types of LED products in the domestic market have sales, but due to the difference of the product itself, with quality, price, market focus varies, so the influence is also different.

Europe and the United States and several large companies due to the monopoly of the core technology, the control of the domestic high-end chip market, but also to get the maximum profit, but the degree of influence is the lowest. At present, both in the domestic market or export market, an obvious feature is the more low-end products affected by the more serious, high-end products regardless of price or sales are relatively stable. As mentioned earlier, the prospects of large LED production enterprises are still widely optimistic. Obviously, many SMEs do not have the core technology of this round of the greatest impact. The reason for this phenomenon, one is under the influence of the financial crisis, some of the production and processing of low value-added export products mainly by the impact of small and medium enterprises have been closed down or shut down, on the other hand also occupy half of the country LED production in China Taiwan manufacturers in order to survive have dumped goods to return the funds, the market price is suppress. Dealers generally reflect their recent decline in sales, customer orders to reduce, even if the sale of good profit margins are minimal.

Analysis of the industry, with the impact of financial crisis on real estate, sports, entertainment and other industries to expand gradually, by affecting the LED industry will be more serious, the LED industry, upstream and downstream supply chain survival challenge. With the export enterprises in the Pearl River Delta dominated by foreign market orders to reduce the pressure, the target market of many domestic enterprises, the domestic market competition will become more intense, the domestic industrial restructuring has become inevitable.

It is imperative to adjust Enterprises

Some experts expect the most difficult period of China's LED industry should be the next 3~5 months, in the face of the current crisis, to save themselves, cash is king, return the funds actively, do the "winter" is obviously for enterprise a pressing matter of the moment. But in fact, from the financial crisis affected the most serious is LED small and medium enterprises in this situation can be seen, for enterprises, construction enterprises R & D team and independent innovation mechanism, enhance their level of research and development is the aim. Breakthrough LED application technology is not yet mature, change the low-cost competitive strategy, improve the technological content of products and market position, while the implementation of product differentiation and integration difference, improve product cost, in order to achieve a breakthrough, to enhance the competitiveness of products.

In recent years, the state is very concerned about the middle reaches of the LED industry, and a large number of investment support development. But some experts believe that the current investment epitaxy and chip research developments in the field of proportion or rate of progress is not very ideal, in a short period of time is difficult to break through the key technology has reached the international advanced level, or to meet the increasing demand for high-end domestic. Abroad in the middle reaches of the chip, such as the patent blockade has been well known fact, in the downstream application of domestic enterprises to apply for a patent or a chance. Therefore, in the LED industry increasingly fierce competition situation, LED lighting enterprises can enhance the consciousness of patent, inclined to R & D investment, development and application of solid end core technology and patents, technical reserves, accumulated experience.

In China, the huge potential of the emerging LED lighting market environment will create a number of new and well-known brand sooner or later. LED lighting companies should always be ready, waiting for the opportunity to grasp the initiative to seize the market, improve market share. With the help of policy development in the day before the alliance national semiconductor lighting project held a working meeting, industry experts said, the government, association and the union should play a positive role in this case.

At present, the country is to boost domestic demand and increase investment, LED industry should also strive for this opportunity. Although the use of what kind of product is market behavior, is decided by the price, but the government should support domestic products in major project layout, for domestic brands to set aside some space, so as to promote the development of domestic products. Experts pointed out that demonstration projects in technology research and development and production