The chain of funds stolen life reproduction, LED industry reshuffle puzzle when Hugh?

In the context of the economic environment is not good, the market downturn has become the industry consensus, many LED manufacturers even believe that the industry has developed to the most difficult period. In fact, since 2015, the LED industry has been fierce competition in price wars and product homogeneity, the industry reshuffle. Today, "shuffle" become the industry keywords. A product of the collapse of lighting, opened this year, the domestic LED industry reshuffle big screen. Subsequently, Zhongzhou photoelectric lighting, Zhongshan Tongji, delipow optoelectronics, ruigu science and technology has announced that due to poor management led to bankruptcy. According to the several companies announcement and interviews showed that the collapse is due to funding strand breaks. Liang Ronghua, an executive director of the product has publicly responded that the product is a choice of their own lights off shop, the company's capital chain has been a serious problem, ready to apply for bankruptcy liquidation. Zhongshan Tongji Science and technology lighting because of mismanagement, unable to pay 600 million payment owed to suppliers, employees wages are not out. Delipow photoelectric said, due to overcapacity and debt liquidity difficulties lead to industry company funds, decided to clean the inside and held the supplier credit reporting and liquidation. Ruigu technology because of the economic downturn, business difficulties involved in manufacturing, but closures. Transformation failed to accelerate the shuffle although the result is the same, but the cause of fracture of funds are different. Among them, a lighting and ruigu science and technology because of the restructuring failed. At the beginning of 2013, a lighting from factory fought electricity supplier. During the company to 8-10 times the annual rate of growth, the development of the electricity supplier from several employees to 180 team, the monthly sales of nearly 10 million. Last year, a lighting has announced a high-profile double 11 day sales exceeded 12 million, become the field of electronic commerce sprang out of a dark horse by the industry wide concern, even once called a model of transition to e-commerce marketing model innovation. Is this transformation created brilliant good times don't last long, only lasted for more than two years disappeared. "A failure, is a victim of transformation." Foshan Lighting Association President Wu Yulin bluntly, product development is too fast, lost to the quality and service. A product from its own factory, the other from the supplier, the technology does not pass quality, there are some problems, and no line service mechanism, electricity supplier must have continuity, not only the price, but no value. The failure of transformation and ruigu technology. The power module started ruigu technology, the first domestic main customers are HUAWEI and ZTE, but due to various reasons, the market exit of zte. Starting in 2009, HUAWEI set up a base product line, the original power supplier's living space caused great extrusion. Second years, the strategic transformation of the LED industry and solar valley. 2013, ruigu science and technology general manager Xiao Zhiwei once said in an interview this year, LED market ups and downs, spent a lot of energy companies in the field of power LED drive, but the market performance is not as expected. Obviously, the ruigu technology has already missed the best period of development. Because in 2010, under the policy support, the rapid development of the LED market in the initial stage, relatively lucrative profits. Now or never. Once missed the best period of development, the transition will fall into a long period of difficulty can not extricate themselves. In recent years, has been in the sun power, ruigu technology was two power companies own family property as far behind. Last year, Xiao Zhiwei also complained to reporters, relative to the communications industry, the price of LED power is too chaotic, too intense competition, there is no way to do. There is no doubt that the election of the best ruigu science and technology during the transition period of LED, but due to over reliance on of HUAWEI, put down the burden of history, the lack of a thorough transformation of the executive power, finally fell in the transformation of the way. Funding strand breaks during the enterprise bankruptcy spell, the spell as the shadow follows the form of capital chain rupture. Since most companies take LED industry development model, price spell spell capacity, need a large and persistent capital support, once a node in a capital slightly block, the whole development mode will fall apart, the enterprise will be in danger. In particular, small and medium enterprises, there is no good capital reserves and business strategy, more likely to face the risk of collapse. One of LED's biggest in East China manufacturing enterprises, Zhongzhou photoelectric strategic financing came to failure due to bankruptcy reorganization. Fortunately, filament lamp technology and its resources there is still value is 40 million yuan acquisition restructuring ke'erda technology, snatched from the jaws of death. With the LED industry reshuffle intensified, the lack of technical content of the enterprise will be given priority to be eliminated, and some have the strength of the technology has the strength of the enterprise or the rapid development. In "price fight capacity" that need a lot of money to support the development model under the triangle debt makes the enterprise financial maneuvers space more and more narrow, to further increase the corporate cash flow is not smooth degree. Delipow is dead in photoelectric industry overcapacity and triangle debt. However, debt has always shrouded LED of small and medium sized enterprises. In the raw material suppliers and supporting enterprises, enterprise application, distributors, customers in the industry chain, many enterprises take credit as long as one part of funds in arrears, debts may form on the industrial chain. Industry believes that the current LED capacity and serious pile up in excess of requirement to fierce market competition, some enterprises began to fight, fight service, payment period, the lowest price fight to pull to the customer