The champs media and CTR teamed up to launch new outdoor LED propagation theory

Announced at the Shanghai LED outdoor advertising media network operators champs media days before, in the outdoor LED broadcast field, currently the industry accepted 30 second TVC/60 times daily broadcast system in fact and can not meet the basic needs of advertisers, through market research and Limited by Share Ltd and CTR joint research found that the large outdoor LED, 15 seconds TVC/180 daily average value for the recommended broadcast broadcast system.

At present the entire LED industry general outdoor broadcast broadcast frequency are derived from TV advertising and building advertising broadcast system, in fact, LED still belongs to the traditional outdoor, it is the biggest difference with other video media is liquidity, the audience in the mobile media is also mobile, this kind of media audience wide exposure, not strictly the waiting time or residence time. According to the characteristics of such media, broadcast and short quick rhythm is easier to move the audience, "champs media marketing related researchers said," on the other hand, LED broadcast time is generally 14-18 hours, in so doing, the 60 frequency on average every 15 minutes to appear once the advertising. The probability in the outdoors, too low, but after the ascension to the 180 frequency, can guarantee the commercials that appear every 5 minutes, the direct effect is the traffic stopped section increased 3 times, to improve the chances of the ads are visible, with the arrival rate, repeat arrival rate, recall rate will increase. "

Direct impact of this outdoor communication system is the champs media outdoor LED large screen customer capacity from about 30 straight down to 8-12. "This is the beginning of a virtuous cycle," said a senior advertising industry observer, "in Europe and the United States and japan. TVC can be broadcast in outdoor video has a very good quality. The so-called golden point, referring to the high popularity and traffic, while LED aired principle decided by dozens of customers to carve up the eyeball economy, each ad actual coverage to the people and traffic are very limited. Now the decline in the number of customers, the reduction of resources contribute to a healthy competition, the winner is often the strength of the production of sophisticated TVC film, which regulate the outdoor advertising market is also a good thing. "

Recent CTR will disclose to the public the results of the reform of the outdoor LED effect. At the same time also champs media in its people's Square in Shanghai Lansheng building LED, Huaihailu Road Paris spring LED, Zhongshan Park LED Shanghai, Hong Kong and Nanjing Road Leisure sincere LED Beijing airport group LED, Zhongguancun science LED and other media resources and launched the new broadcast system, the market acceptance of the good.

Champs media:

Champs media, Chinese leading outdoor LED media advertising operators, digital outdoor media network pioneered the business concepts, including the integration of Shanghai, Beijing, Guangzhou, Shenzhen, Hangzhou, Chengdu, Wuhan, Qingdao, Tianjin, golden point LED media resources and the selection of outdoor big, including Lansheng building LED, Yalong International Plaza LED, New World Leisure port LED, Zhongshan Park, Huaihailu Road Paris LED LED Shanghai Spring, Beijing airport group LED, Beijing science LED the advantages of media resources.

Source: China media network