The confusion of an energy saving product agent

Chen Lin, general manager of Nanjing Tian Xiao energy-saving products equipment Co. Ltd., Chinese energy saving products and energy management contract unique marketing model, the huge economic and social benefits, in the energy industry, but after nearly three years of toil, "energy management contract" but few enterprises have its energy-saving products almost have to buy out business. This sharpening, let him feel a lot of confusion, but fortunately, did not shake his confidence in the energy market.

A person with breadth of vision to try "energy management contract" three energy-saving fluorescent lamps and three ordinary fluorescent lamps installed at the same time connected to power in a demonstration box, and in the same 220 volts voltage, three energy-saving fluorescent lamp, display the power required for a total of 76 watts, three common fluorescent lamp display the total power of 139 watts of power, a difference of nearly doubled. March 12th, in Nanjing days Xiao energy-saving equipment Co., Ltd., the reporter saw a considerable effect of energy-saving products. "This energy-saving lamp energy saving rate can reach about 40%. Chen Lin said, "this is the integration of the electronic energy-saving lamp energy-saving lamps, compared with ordinary fluorescent lamp, the lamp shape does not have what difference, the secret is to replace the energy-saving lamp inductance ballast 36 watt energy-saving electronic ballast 28 watt lamp, because the voltage starts to the low power consumption will naturally decreased significantly after use the lamp and halogen powder replaced traditional rare earth three color fluorescent lamp, light efficiency can be increased by more than 25%, the service life is longer. Is the potential market, Chinese energy-saving products in July 2005, Chen Lin founded the "Tianxiao", specializes in the promotion of energy-saving products and equipment, the company scale from a single species to expand to dozens of such supermarket called "". At the same time, in order to become bigger and stronger, "Tian Xiao", Chen Lin led his team in Nanjing trying to contract energy management marketing model. Contract energy management, is a way to save energy costs to pay for such investment cost of energy saving projects. Simply put, is the energy service companies can provide such products for any unit, and the use of energy-saving service enterprise product units, initially not required to pay fees for such products, but in the future will be saved and the cost of energy into energy service companies. This model is called zero investment in the industry". But this is widely used in many developed countries win-win marketing mode, in Chinese energy market has not been generally recognized, and because the market mechanism is not perfect, some customers lack of honesty and lack of social financing guarantee system, originally wanted to use hands in such market Chen Lin, business for more than two years, only made zero invest in a private enterprise "".

"Zero investment" looks beautiful but hard to do "Tianxiao" was first established, Lin Guang Chen recruit salesman, the province to do business. Suzhou, a company using the day whistle to provide energy-saving lamps, feel the effect is very good, willing to zero investment cooperation. Since the beginning of the expansion of business, the two sides agreed to save the cost of three years into the 55. Three months down, Chen Lingong for the company to save more than fifty thousand yuan. According to the contract can be recovered more than twenty thousand yuan. However, "the money is to be very difficult. Chen Lin said. For energy efficiency to recover due, more than half the time, Chen Lin drove several times in Suzhou. Travel, public relations fees spent several thousand, only continued to back debt. So Chen Lin produced the use of energy-saving products to buy the idea of the enterprise, and through the operation of six months, the company has tasted the benefits of energy-saving products, readily agreed to his request. In order to avoid a similar situation happen again, Chen Lin decided to shrink the "front", the main market in Nanjing. At present, "Tianxiao" has and Nanjing tap water company, Nanjing, Chinese cement factory, Nanjing Kumho Tire Co. Ltd., East China furniture city nearly 20 well known enterprises for cooperation. "A lot of companies that have adopted the most advanced equipment and technology, energy conservation is not much room for. This is the understanding of the constraints of the 'zero investment' model development. Chen Lin told reporters. After also has many enterprises try to find, try the product does have a good energy saving effect, but in order to avoid trouble, don't try to "zero investment" model, with more in the form of a one-time buyout. Chen Lin's more than and 20 single business, only the East China Furniture City, the implementation of energy-saving lamps zero investment mode, the annual reduction of electricity spending up to $280 thousand. Other users are mostly local use of energy-saving products, but without exception is a buyout approach. Chen Lin said, if the energy consumption ratio of "patient", then such as "company doctor". Do not "patient" into a penny, the doctor prescribe the right medicine, a significant effect of the "energy saving prescription", "patient" why not? But now, many patients do not believe that they are sick or unwilling to share the joy of success with the doctor. In this regard, Chen Lin feel helpless.

Source: Jiangsu economic news