The development of the network so that micro marketing popular LED lighting industry

With the advent of the LED era, LED technology revolution in the near future will completely change the competitive landscape of the industry. The lines to reverse the fate, you must learn to change and change in marketing, to continue to play new tricks to the development prospects of inertia or mechanically imitate each other's ideas, after all just with the others behind the trick.

Marketing 3 era

Based on product, price, channel and sales promotion based on the 1 era of marketing, the target market, product differentiation, brand positioning and widespread dissemination of marketing based on the era of the 2, the two are about to become history. Lighting industry is about to enter, and the urgent need to enter the "customized products, user-friendly design, interactive communication and personalized satisfaction" as the basis of the 3 era of marketing.

Most of the enterprises China lighting industry is in the product, price, channel and promotion based marketing 1 era; a small part of the business to enter the target market, product differentiation, brand positioning and wide spread based marketing 2 era; but with the LED era, the Internet of things and the experience economy era, lighting marketing needs to enter the "customized products, humanized design, interactive communication and personalized satisfaction based marketing 3 era.

The development of the network so that micro marketing popular LED lighting industry

The development of the network so that micro marketing popular lighting industry

The online channel of low cost and easy to spread, but the user experience of customer service service has become a short board, which requires the integration of online and offline operation advantage for enterprises to construct a good future sales online and offline consumption, the traditional logistics distribution channels as the electricity supplier and user experience center, and electricity supplier as the traditional channels of trade and promotion the window, complement each other. In products, price, marketing channels and promotion based marketing 1 era and to the target market, product differentiation, brand positioning and wide spread based 2 0 era is about to become history.

In the era of consumer sovereignty, more consumers pay attention to personalized consumption, enterprises must have the user first thinking, all products should be to make consumers better life as the fundamental starting point. You really have to curry favor with the user, Taobao sellers' mouth is pro, is a true portrayal of. Can be met in the product function, consumer demand is decentralized, personalized, therefore, consumers in addition to the pursuit of product function, but also pay more attention to products and services, to provide the humanized design for consumers to meet the individual needs of consumers.

The future development of the channel will focus on the combination of products and services, which prompted the focus of business and agents from product sales to product service transformation. Lighting enterprises need to meet the individual needs of consumers as the starting point, to provide customized service for the customer, follow the "customer centered", "human nature as the fundamental" principle, to create a kind of experiential marketing mode: as interactive as the connection point, allow consumers to experience the lighting products confirmed the value of automatic close to the product to trust, give full play to their imagination and creativity while consumers to actively participate in the creation and re processing, product design, so that customers become masters of unforgettable experience, so as to obtain the change of spirit and psychology and become loyal corporate customers.

With the advent of the LED era, LED technology revolution in the near future will completely change the competitive landscape of the industry. The lines to reverse the fate, you must learn to change and change in marketing, to continue to play new tricks to the development prospects of inertia or mechanically imitate each other's ideas, after all just with the others behind the trick.