The domestic ERP manufacturers competition is fierce Kingdee channel diversification

Recently, domestic ERP manufacturers frequent moves, wave, UFIDA have launched a new product or release of the new ERP strategy, the scale of the voice of a wave after wave, the acquisition rumors also sounded kept in people's ears. In the face of such a lively management software market, Kingdee reiterated its channel strategy. Based on products, focus on the industry, is the eternal tone of the enterprise.

As the country's leading local management software vendors, Kingdee clearly know what the customer needs. In the face of large-scale ERP software development tide, Kingdee still firmly launched "let ERP personalized" plan, that the strategic plan of Kingdee software for the next 5 years, according to the need of the users to provide personalized products to meet the needs of different development stages, on demand and solutions, is the same core. "Let ERP personalized" in the channel also provides a broad space for the development of value-added space and Kingdee partner, according to channel partners located in software sales process and the role of the growth path, the Kingdee channel partners are divided into seven categories, respectively: product distribution partners, authorized service partner, authorized training partner, to solve partner value-added partners and industry development plan, industry partners, consulting partners. Let ordinary channels in the standard ERP products based on the industry customized, become the corresponding field of software vendors or other integrators.

Hold high the banner of SOA, is a lot of software vendors behind, IBM, BEA System, Oracle, Microsoft are all aspects of this push and practitioners, domestic software vendors have introduced the concept of BOA. For this conceptual framework, Kingdee also does not fall behind to follow the Kingdee BOS, Kingdee ERP platform to meet the adaptability of the business platform, gave birth to the new management software industry ecosystem. Kingdee has a development strategy, is the leading products, partners first ", in the new industrial chain, BOS business based software platform for ISV and SI independent customization and development of the application system may be provided, they will not only accept the universal product management software provider. At present, according to the general manager of Kingdee software channel partner Feng Jie said: "in 2002, in the enterprise architecture, distribution system of profits accounted for only 25% of the architecture, in strategic planning, hope to 2010, this proportion will reach 40%, because Kingdee has a goal, determined to become the small and medium-sized enterprises in 2010 Asia Pacific ERP market leader". To achieve this growth, relying on the current grasp of large and medium industry market is difficult to achieve, with the maturity of small and medium enterprises market and the growth of demand, the development of this field has become a battleground.