The domestic television giant fierce battle LED needs to make a breakthrough

After Samsung, SONY and other foreign giants in the first half of 2009 launch of LED LCD TV prices high, in September, almost all color TV giant Hisense, SKYWORTH, Konka, TCL as the representative of both the launch of the LED LCD TV products, and has 42 inch LED LCD TV prices from 20 thousand yuan down to about 10 thousand yuan.

In September 16th, Hisense electric (600060) general manager Liu Hongxin told reporters, "the Hisense R & D has been in full focus to the field of LED transfer, is expected within two years, Hisense in the city the main market sales of products will be fully upgraded to LED LCD tv. "

SKYWORTH and Konka released a new 42 inch, 46 inch LED LCD TV prices this year will be "eleven" during the golden week from the original 15 thousand yuan down to 10 thousand yuan, the price has been based instead of CCFL LCD tv.

The general manager of Konka multimedia marketing division Mu Gang introduction, "according to industry rules, the rapid formation of sales volume 1.5 times when new pricing to the market price of the main pin models will be dropped to 1.2 times, when began to replace the effect. "

Although the domestic LED LCD TV has shown attractive 30% lower than foreign LED about the price, but the domestic LED LCD TV is still in the introduction stage, the profit space is still subject to foreign giants LED backlight module.

The source told reporters, "in the Chinese market although Hisense, Samsung and SONY and other giants have launched the LED LCD TV, but because the price is 2-3 times of ordinary LCD TV shipments in September of this year, its still less than 50 thousand. "

For China's color TV giant, and LCD TV is subject to foreign giants, which is in the early stages of the development of LED LCD TV is subject to a higher degree of restriction, and mainly subject to a Samsung enterprise.

Displayseaerch's latest survey report pointed out that in the LED LCD TV module shipments, Samsung Electronics is currently ranked 91% in the first place, while LGD is its only competitor.

Liu Hongxin also told reporters that the current domestic LED LCD TV brand sales module almost all purchased, the profit space is very small, while Hisense has mastered the core technology of LED backlight module, but due to the current capacity constraints also need to outsource most. "

In order to change the subject to the upstream of the situation, according to Hisense's plan, Hisense will continue to increase investment in the LCD TV module and the integration of design and manufacturing, based on the original 3 LCD module production line, the new 5 LCD module, TV integrated production line and 5 LED backlight module production line, therefore Hisense is actively promoting A shares of private placement proceeds.

In fact, TCL group has begun to actively layout LED backlight module field. Reporters learned that, SKYWORTH, Konka, respectively, in Shenzhen Shiyan and Jiangsu to build their own LED backlight module base. Obviously China color TV enterprises in order to avoid the embarrassing situation like flat-panel TV early lack of core small screen, has begun in the LED LCD era started ahead of the layout in the upper reaches of Taiwan, apparently with the LED backlight module enterprise cooperation is very necessary.

According to the Beijing PRC, market research company released a report to the next LED TV retail volume will reach 2 million 980 thousand units, an increase of 604%; to 2012, LED TV retail volume will reach 10 million 800 thousand units, apparently China LCD TV market is expected to advance into the LED era, before China's color TV giants still need to do your homework in the upstream.