The ecological environment business reality, lighting enterprises of the radical or retreat?

Introduction: today is China in any electricity supplier of LED lighting manufacturing enterprise topic, with the electricity supplier platforms have listed overseas, but the ecological environment of the current electricity supplier real plagued lighting business decisions, radical or retreat, in the future will bring what manufacturing of China, corporate executives have to become LED thinking about the problem.

Looking at the future development trend of electricity providers, electricity providers in the future to the following two characteristics:

Physical channels to supplement the mass consumer brands

Lighting brand has a certain marketing network in the physical channel will be the carrier of the digestive tract, inventory unsalable products brand price benchmark, Cuanhuo battlefield. Lost the price advantage of the electricity supplier only retained the convenience of shopping. In the lighting manufacturers to adjust the channel price strategy, the rational return of the purchase cost of the flow, the electricity supplier will become a channel for consumers to choose an object to make up the physical channel coverage blind spots. Of course, consumers pay for the convenience of the purchase price may also be an increase in relative costs.

Small and micro enterprise stage

Do not have the brand entity channel marketing ability, naked products with simple description, so far in the remote villages and small carpenter products become the main body of the seller, the seller will become the business channel starring. Do not need too much packaging to provide users with the most cost-effective nude products. The seller's individual is the symbol of the brand. Nor is it possible to move towards a larger scale, which means a loss of its own advantages. There are some low value auxiliary accessories products, physical channels due to the limitations of the venue and eliminated the SKU, will be to the electricity supplier channels. Physical channel will gather high value and not suitable for electricity supplier channels of products and services. Of course, once it grew up in the electricity supplier channels of mass consumer goods brands will also be in the risk averse strategy to the physical channel. At the same time by the logistics and information flow constraints of cross-border, small and micro enterprises will bring more opportunities through the electricity supplier platform, domestic and foreign small and micro enterprises and consumers of goods circulation will be the spring.