The electricity supplier of the storm: online, "get down"

Building materials industry electricity supplier, large pieces of logistics has always been a big problem, maintenance is also a problem. And at the end of last year, Ali investment Shun day, it seems that the industry as a whole has brought some changes in the weather, which makes LED electricity supplier to see the hope. Before that, we also see that some companies are using LED on the market stage self success in confirmed: from the current point of view, online shopping, the first line of the three party distribution and installation service O2O mode may become a standard mode of LED business development, online business platform will start to follow the road has been opened the road.

Count those who are still on the scale of good business platform, it seems that only Taobao Tmall and Jingdong with LED channel. Even around force suning.com not officially launched LED channel, visible LED category in these business platform more eyes as if fierce tigers as if fierce tigers can not easily start.

The electricity supplier of the storm: online, "get down"

LED electricity supplier: trapped online, "get down"

Down is the electricity supplier platform LED channel a big difficulty. Taobao Tmall, although the first to establish channels, double eleven shopping spree in the billions of dollars or among the best brands in the LED category, but LED category development is not smooth. When trying to fall love cellular plan seems to have become a chicken ribs, a love hive line of Beijing to do two times the experience stores currently in Tmall are hard to find to drain the line of the population, because the success of the model is difficult to replicate in other city.

2013 double eleven O2O plan was under the line of traditional shopping malls boycott.

Online platform to seek the next line of physical experience efforts, there seems to be a knot can not be solved: due to the operating costs of the online and offline structure is not the same, it is difficult to find online online business platform under the traditional channels of the inside line. The furniture of goods for example, online sales price may be 1.3-1.5 times the ex factory price of goods, while the traditional Home Furnishing channel pricing, but in general the ex factory price of more than 4 times, including online sales price may be just enough to pay rents.

In the cost of non isomorphic conditions, the line stores and dealers difficult to sell goods online with Home Furnishing together: if the sales in the online price line dealers can not afford high rent; if the sales order line price, customers may have already fled the Yao yao. Since the road down the road to go through the experience, it is no way to go through the experience. At present, online shopping, the first line of the three party distribution and installation service O2O mode may become a standard mode of LED business development, online business platform will be launched along this road has been opened.