The first LED industry salon was successfully held in Shenzhen

In the face of the global financial tsunami, the Shenzhen LED industry to foreign trade oriented by the media and the spirit will decide on what path to follow, aibisen Industrial Co. Ltd. jointly organized the first LED industry salon held in Shenzhen, Sharon's purpose is to unite the whole industry of the people's power, set into the axillary fur, many littles make a mickle., face the common field of winter. Participants discussed the following consensus:

1, the industry to develop, product quality is the bottom line, can not let the LED industry into the milk industry second,

2, in the face of financial risks, increase the competitiveness of their products is the key, we must dare to compete with international brands,

3, the industry should strengthen communication and integration, through joint research and development, procurement and other means to achieve the development of new products through mergers, acquisitions and other methods to make the scale effect previews, through the production and sales of specialized industry to complete the entire process.

At the same time, Sharon pointed out that the U.S. financial crisis triggered by the global financial crisis, the impact of China's LED industry will continue to expand.

Vicious competition within China's LED industry at present, external as good as others, many enterprises are facing unprecedented pressure of atrophy. And affected by the financial tsunami, the first half of this year foreign orders dropped sharply, there has been an order of customers now have to refund or delay the delivery of some phenomenon before the industry prices fell trend. This is a reality that must be faced. In the face of the severe environment, most Chinese enterprises chose contrarian market strategy, to let each person do his best "initiative", starting from the brand, with quality, technical content and higher grade products to display the "Chinese manufacturing" style, strive for more customers, more market.

The salon made several major points:

Broaden sources of income and reduce expenditure

And that is on the one hand to manage their existing market share, to find a breakthrough, the development of new markets, a lot of "open source"; on the other hand is from the operation process and other aspects of daily management cost reduction. But the expenditure of the premise is to ensure the quality of products, not blindly cut costs and irresponsible to provide some defective products to customers.

Quality assurance

The more chaotic the situation, the more stringent requirements on product quality, the industry to develop, the enterprises must grasp the quality. LED market environment, if all enterprises are shoddy, deceive customers, so the service does not relax clutching quality of the enterprise, customer requirements of each LED lamp finish on time, every piece of LED display, the enterprise gain more natural.

Establish brand

International market, brand and reputation is the most important.

Stick to principle

Price competition is only one aspect of market turmoil, with the intensification of market competition, brand marketing level rising, brand marketing, service marketing, cultural marketing and other high-level marketing becomes more and more important, but no matter how the market environment transformation, there are two words through them, that is "honesty".

Innovative business model

Affected by the financial tsunami large export-oriented enterprises should focus on the domestic market, to expand product applications, business model innovation, from foreign to domestic, or by the package to the application, or even from other industries to the successful transformation of the LED industry. The financial crisis can be an opportunity for development. The domestic price competition is very fierce is the fact that each enterprise should pay more attention to process requirements. At the same time in the face of disorderly competition environment, the enterprises should try to find a meeting point to achieve the upper, middle and downstream cooperation and communication.

Division cooperation

At present, the domestic LED market is not good, because there are few domestic dealers, mostly homegrown. In terms of this industry structure, the industry has not been able to achieve large-scale growth. Some smaller, weaker enterprises through merger or group etc., take a back seat, by manufacturers to dealers, the formation of industry monopoly, an industry, each process, the more detailed the better division of labor, enterprise cooperation, only developed much better soon.

The existing large enterprises can rely on strong integration capabilities, establish a strategic alliance partner relationship with LED all domestic and foreign raw materials suppliers, vendors, and realize the complementary resources of enterprise collaboration and efficient operation, first-class product quality, excellent service, more to meet customer demand, create exceed customer expectations the value for customers.

Although the financial crisis has brought some influence to the China LED industry, but the industry agreed that the impact will not last too long time, the future China LED industry will continue to grow, but the growth rate will decline. The financial crisis has brought unprecedented impact to the domestic LED enterprises, enterprises and industry should regain the people's sense of responsibility and mission, and resolutely fight against the crisis in the end.

Source: projection Era