The huge market is to replace the LED lighting industry tonic"

Chairman of the Guangdong Provincial Association of lighting electrical appliance full health confidence said: this year will be the first year of LED indoor lighting." From the LED lighting market this year, with the LED lighting product technology matures, gradually increase the price, plus the consumer understanding of LED and confidence in growing demand, the domestic consumer market in rapid expansion. In addition, the prospects for overseas markets are also optimistic about the industry. China Merchants Securities Research Report, a comprehensive analysis of LED lighting products export data, a quarterly revenue growth of leading companies overseas and domestic companies in the hands of export orders, overseas market demand for LED lighting to become more and more obvious, enterprises export elasticity will usher in a favorable opportunity. The industry is optimistic about the reporter was informed that the domestic LED lighting market is booming in the state of production and marketing. Philips Lumileds, Asia Marketing Director Zhou Xuejun said, all the factories are at full capacity, second factories in Malaysia production base in Penang last year has started, but now on the order is still busy. Liu Hongchuan, general manager of Shenzhen Tak Photoelectric Technology Co., Ltd., said that due to the saturation of the order, the company is selecting customers, will choose some higher margin orders to do. According to the survey data, in 2015 China's LED lighting output value of the annual growth rate will reach 30%. Overall, the industry is optimistic about the long-term LED lighting market. The industry has been optimistic about the potential of the trillion general lighting market. At present, the domestic market share of incandescent lamp is still very large, only from this part of the count, the annual replacement market is about 12 billion. If you count on other environmentally friendly, persistent poor lighting, LED lighting market penetration of more space. All health believes that LED products because the price is relatively high, so the price is more sensitive to consumer choice will be more cautious. However, with the continuous development of related technologies, LED product prices will decline. This also means that LED products will eventually enter the ordinary consumer families, which is the industry's most promising huge potential market. In addition to the huge potential consumer market, in recent years, the consumption of overseas LED products also showed that the development of LED lighting is very broad space. According to industry research report, by 2015, the Japanese market LED lighting penetration or will reach 73.8%, South Korea LED lighting output value will reach $7 billion 800 million, or $5.6 in 2012. By 2015, the global LED lighting market will reach $44 billion 200 million, penetration rate of 38.6%. In addition, this year, LED policy is good news, both for the LED lighting products export, or in the nationwide popularity, will be a strong impetus. Do sales or brand now LED lighting hot, plus the industry threshold is very low, many capital begins to enter, resulting in a large number of low-end production capacity in the downstream aggregation, with a price advantage to seize part of the civilian market. Many dealers are facing the problem of doing brand or do sales. According to the reporter, although some listed companies to develop sales channels, but the market share is still relatively low. The main reason is the lack of competitiveness of the brand LED products. For this problem, Shenzhen LED Industry Association Secretary General Li Hongcheng is confident: "in the short term, the consumer must be more sensitive to the price, but as we improve the technical level, the price will continue to decline, eventually LED lighting still depends on the corporate brand attributes." The general manager of Dongguan Huameng Electric Lighting Co., Ltd. Huang Shaosong said, now some non brand products for LED brand products impact is more obvious, the brand benefit is not significant, the sales terminal is mainly influenced by the factor of price. Acting brand products, in terms of sales is not necessarily better than those who do not do brand dealers, but "brand LED is essential in the cultivation stage, to choose a long-term development, brand growth, dealers themselves bigger and stronger." Huang Shaosong said. In addition, the industry told reporters, compared to the low-end product market competition, including listed companies, including LED brand sales channels of the dispute, will be more intense. This year from the listed companies have held investment conference to promote the product can be seen in a variety of channels. All health believes that due to the special application of LED manufacturers do not many manufacturers have no sales channels, so the establishment of channels is a process from scratch. And once LED lighting technology tends to be stable, sales channels will become crucial. At present, the manufacturers to develop dealers, is also paving the way for the day after the channel of the dispute.