The importance of LED brand

China's LED industry product homogeneity serious, the industry has long been in a large number of non brand awareness, no brand products, no brand enterprises, industry brand competition in the extensive, homogeneous, low efficiency stage.

With the continuous development of the LED industry, the importance of brand building has become a consensus in the industry, many companies also recognize that the LED industry competition, product competition, price competition to brand competition. Industry brand is a brand that is known and recognized in the industry.

With the Volkswagen brand perspective to measure, China's home appliances, IT, FMCG, automotive and other industries, due to the development of early, full of competition, has established a number of well-known, trusted brands such as Volkswagen, computer Lenovo, Haier, GREE air conditioning appliances, communication with HUAWEI IT. China's LED industry product homogeneity serious, the industry has long been in a large number of non brand awareness, no brand products, no brand enterprises, industry brand competition in the extensive, homogeneous, low efficiency stage. Enterprise brand can not be established, can not form a brand effect, can not enjoy the premium brand, only a collective price war cycle.

The importance of LED brand

It is clear that the industry is in urgent need of the industry to the majority of ordinary consumers recognized brand transition, which is a common problem faced by the LED industry. In addition to these traditional lighting giants, in contrast to 2013 LED industry brand development and market capacity, part of the "fine and special" LED business days than some "big and complete" enterprise better, which is reflected in the profit and product inventory this year.

Many channels of LED products compared to the stock, because the LED fluorescent tube, LED lamp, LED ceiling lamps and other products with little change, businesses do not worry about selling, small and medium-sized enterprises have more advantages in the LED fluorescent tube, LED lamp, LED ceiling lamps and other segments do specialization. "Big and complete" enterprise mostly to the whole category of inventory, or when the channel to the goods, if not the goods, so easy to cultivate customers may be lost, though, a lot of "big and complete" enterprise this year's inventory is not particularly large.

Such as lighting marketing researcher said, to attract the dealer is not what kind of products, the product is only a choice point, and the brand's profit model is the focus of the real attract dealers. "Both" fine and special "or" big and complete "enterprise, the product category is not far, only the profit with the brand of enterprise products, attract dealers favor party.