The industry is still waiting for the development of large OLED cautious formal business

Although the South Korean electronics giant LG (051910-KR) on display last month in Berlin consumer electronics show the OLED (organic light-emitting diode) 15 inch panel makes all amazing, but to see OLED related products in the market once again shine, may also need a period of time.

According to the "CNET" reports, relevant enterprises may be at least 3 years, investment in the development of 32 inches or larger size of the panel, this time also happens to make panel prices gradually decline, the scope of general public is acceptable to.

In addition, although the Japanese consumer electronics giant SONY (6758-JP) in early 2008, the world's leading launch of the 11 inch OLED slim TV, priced at $2500, the first successful launch. Two models will be launched but SONY said previously 21 inches and 27 inches, but still remain in the "only heard, but no one down the stage.

Although SONY continues to halt the troops and wait, hold wait-and-see attitude, but after all, the OLED panel is likely to become the future mainstream, so Samsung (005930-KR) and LG in OLED LCD TV technology for more generous investment.

This Wednesday in San Francisco at the 2009 World Summit in OLED, most of the emerging industry around the topic of focus is still on display in the small energy-saving lighting systems and applications in mobile phone and MP3 player, because this is where the current business opportunities.

Research firm DisplaySearch analyst JenniferColegrove pointed out that the second quarter of 2009 is the best season for the development of the OLED industry, global revenues reached $190 million. Since this new technology is developing at a time of economic recession, the results are pretty good.

Although the development of OLED in the intelligent mobile phone is very successful, but these companies are working hard to develop, and actively to show ideal characteristics of OLED LCD TV, such as screen ultra-thin, picture more bright and clear, can improve the efficiency of energy use.

However, the reason why these companies are particularly cautious is that the production of 30 and 40 inches LCD screen costs at least $1 billion to build the relevant equipment. "They need to prove that the size of the production value, will make a huge investment," said BarryYoung, senior vice president of DisplaySearch. "

The current 11 inch and 15 inch LCD screen production line, will be replaced by a 2-3 inch display. Because of today's 11 and 15 inch LCD screen production, both can not meet the needs of the outside world, but also can not bring profit for the company.

LG said it plans to sell its 15 inch OLED monitor in South Korea last year. But the company is currently only 200 thousand units shipped per month, a total of 2 million 400 thousand units per year.

In contrast, Samsung's attitude seems to be more active, the OLED has been applied on the phone and MP3 player above. Ho-KyoonChung, executive vice president of Samsung SDI R & D center, said the next year the factory will be pumping out less than 15 inches of liquid crystal screen production of about 10 million.

These two highly competitive Korean companies, in the contest of each other, it may be possible to let the OLED LCD screen, whether in the development of the screen size or price, can be closer to the mainstream.

Research firm iSuppli analyst VinitaJakhanwal pointed out that the cost of OLED LCD screen is still very unrealistic in retail. SONY sold 11 inch OLED LCD screen is still asking for $2500, LG launched the product is almost the same price. Although OLED LCD TV may come out in 3 years, but the price is still difficult to predict.

Current market news pointed out that Apple will launch a lithographic computer in early 2010, priced at about $800-1000, the outside world would like to know whether the tablet screen is using OLED.

To Jakhanwal, it seems unlikely to happen. I think the next iPod is more likely to take the lead in using OLED LCD screen, but it can not be applied directly on the tablet PC. Apple's current product strategy will always be the use of existing technology, so that commodity prices can be further down. "Although this may be very difficult for the supplier, but Apple has always been able to put the price to the incredible level. Jakhanwal pointed out that if Apple wants to push down the price of small OLED, which will be a boon for customers.

Although this technology may be the first to apply to iPod or iPhone, but also the opportunity to change the price of large screen pen and tv. Coupled with the decline in parts prices, there will be more stores to introduce the sale, to bring more new choices for consumers.

But at the same time, the price is still a big problem. Jakhanwal stressed: the current high price of OLED is still difficult to be accepted by the market. "