The international giant LCD price war will start SVA expansion

China LCD industry began to intensify competition. Shanghai has just announced the need to build China's LCD industry center less than two months, the world's top three LCD TV brands slashed prices.

Three major international brands

The first is that SONY announced this year's new 5 LCD TV products at the same time, the price of 2000 yuan; then Samsung also announced that will follow, with the size of the 4 LCD TV prices down to as much as SONY; and has been dominating the global LCD TV market share of the first SHARP, also has 6 LCD TVs greatly new prices, the average reduction of 4000 yuan, a decline of up to 30%.

November 8th, Shanghai has just announced the launch of the flat panel display industry base in Shanghai". The base plans to invest $about 6000000000 to attract foreign investment $2 billion 500 million, in 2010 to achieve annual sales of more than $10 billion LCD industry.

In December 5th, 3 billion 100 million yuan to invest in the construction of the deep tin of the first generation of thin film transistor liquid crystal display (TFT-LCD) production line project and marry into Shanghai.

Previously, China LCD industry was Beijing (BOE), Shanghai (SVA SVA) and deep (Shen Tianma) distribution pattern, the squat side, the Shanghai and Shenzhen to Shanghai in Chinese LCD industry in power to further strengthen.

However, the recent international brand LCD giant price war, began to let Shanghai nieyibahan people.

SVA still plans to expand production

"That's what we estimate. Fluctuations in the LCD industry has always been there, which will not affect our investment." Gu Peizhu, President of Shanghai radio and television (Group) Co., Ltd., Shanghai radio and television NEC LCD display co.. Shanghai radio and television NEC is the most important tool for the development of liquid crystal industry in Shanghai.

Gu Peizhu said that with the popularity of information technology, liquid crystal products in the domestic explosive growth should be expected.

Gu Peizhu believes that the current cold meaning is recognized by the international influence of the liquid crystal cycle. Gu Peizhu said that compared with the international giants, Shanghai has no difference in the cost, the weak point is only a variety of issues. Gu Peizhu said the company to expand the capacity of the funds have already been implemented, Shanghai Guangdian electronic company in the overseas private $250 million in funds, has also been active subscription; expansion report of Shanghai has been approved, is currently reporting to the state department. "We will definitely go to the end." Gu Peizhu finally said.