The lighting industry competition under the pressure of 1898

Lighting industry will usher in the Warring States period, from 2013 onwards, the lighting industry ushered in the great development opportunities, first of all to "low carbon economy" and "energy saving" policy, the Ministry of science and Technology launched the ten city lights project, and government subsidies to promote energy-saving lamps, for commercial lighting, traffic lighting, lighting energy Home Furnishing at the same time to voice rising, LED lamps, solar street lamps and other new stimuli, resulting in the lighting industry like a raging fire.

Xiao Bian from a different understanding of the transformation of the lighting business strategy and product issues, as the end of the trilogy, talk about human factors. After all, the perfect solution, then a comprehensive plan, all need to perform, or just a mere scrap of paper on the shelf. Lighting industry will usher in the Warring States period, from 2013 onwards, the lighting industry ushered in the great development opportunities, first of all to "low carbon economy" and "energy saving" policy, the Ministry of science and Technology launched the ten city lights project, and government subsidies to promote energy-saving lamps, for commercial lighting, traffic lighting, lighting energy Home Furnishing at the same time to voice rising, LED lamps, solar street lamps and other new stimuli, resulting in the lighting industry like a raging fire.

The lighting industry competition under the pressure of 1898

In the lighting market, lighting, city lighting wholesale city, shops frequently rise, which is mainly reflected in the overall lighting consumption level, and promote the rapid renovation of another mainstream consumer Home Furnishing industry following the furniture and home appliances after.

At present, the number of enterprises lighting up to more than 10 thousand, of which more than 5 thousand enterprises lighting, lighting production enterprises around 3000, electric light source enterprises around 1000, the rest is electrical accessories, lamp holder, and special materials production enterprises, the whole industry into the threshold is low, the industry each enterprise market share is very low. Because of the huge market prospects, "cited numerous heroes jingzheyao", as long as the bold enough, three people can pull the banner shouting do brand. The pioneer but through innovative channels of change, intense marketing campaign to complete the first step in the expansion of scale.

Into the new era of China's lighting industry, the problem of the brand is homogeneous, homogeneous products, marketing homogeneity, the channel is a common problem. Each of the new products to a "flash in the pan," the speed of yesterday's yellow, marketing tactics can only get the leading three in May.

Under the pressure of competition of 1898

With the arrival of the era of market diversification, the original lighting companies are familiar with the living environment, has become unrecognizable, all aspects of business operations have a new interpretation. The change of the living environment, in fact, is also a response to the change of the growth mode of the lighting enterprise, because the changes in the living environment of the enterprise can affect the growth of the enterprise.