The local three-in-one element giant EPCOS Accelerated Service China

2005 passive components giant EPCOS in Chinese market a series of compelling action localization. Following the September establishment of a joint venture with Xiamen XinDa (Xiamen EPCOS Co.), the production of electrolytic capacitors used in applications such as industrial electronics and uninterruptible power supply of aluminum, in mid November, EPCOS also announced the Beijing stone production joint venture founded EMC filter (stone ypk Adams). The two joint ventures are controlled by EPCOS, the products are sold in the form of monopoly in the market through the EPCOS sales organization. By working with leading Chinese component manufacturers such as Xiamen XinDa and Beijing stone, EPCOS expects to move faster into the fast-growing Chinese market.

In fact, before the establishment of two joint ventures, EPCOS has 5 factories in China, located in Guangdong Zhuhai, Hubei Xiaogan and Jiangsu Wuxi, including ceramic components, data line choke, EMC filter, film capacitors, inductors, SAW filters, surge suppressors, switch electrical products production, thermistor transformer and etc.. Currently EPCOS employees in China has reached more than 4 thousand and 100 people, accounting for the company's global workforce of 1/4, EPCOS in the Chinese market share has accounted for about 14% of its global sales.

Another sign of EPCOS strengthen the localization, EPCOS in 2005 for the first time in China the Ministry of information industry and the China electronic components industry association "China electronic components hundred enterprises" selection -- in the past 20 years, has been Chinese local components hundred components manufacturer ranking, in recent years, some manufacturers in Japan and South Korea also began to participate in this selection. According to EPCOS's annual sales revenue, gross profit, total assets and total export volume in Zhuhai, Wuxi and Xiaogan, the comprehensive performance of EPCOS is fourteenth. For this ranking, EPCOS China Chairman and CEO Michael Pocsatko said: if only with the product in strict sense of the passive electronics manufacturers than EPCOS, EPCOS can be ranked sixth. In fact, we are already China's third largest exporter of passive electronic components." Pocsatko also stressed: "in the Chinese market, we plan to enhance the status as major vendors."

To continuously improve their Chinese local factory capacity at the same time, in order to give full play to the advantages of local factories, EPCOS hope that through local factories, collaborative customer service team and distribution partners among the three, improving the response time, the customer service Chinese three-in-one. Pocsatko said: "over the past year, we have transformed and strengthened the customer service team. Customers and distribution partners can use this team, the team of people and all of our factories are interactive. Our customers can get fast and perfect service."

EPCOS currently has a distribution network of 10 authorized distributors in China, accounting for about 15% of its overall business. In order to better serve local customers, EPCOS hopes to strengthen the role of distributors. Pocsatko said: we want to expand the local business, and a substantial increase in the proportion of. We hope that our distribution partners will be able to understand our products, so we provide continuous technical and application training."

In addition to technical and application support for distributors, EPCOS also frequently communicate with distributors on the market trends and business environment, in order to more accurately and shorten the delivery time. Pocsatko stressed: "only the flow of inventory is a good stock, we support the distribution partners to store the products we are sure that we can sell."

Pocsatko also pointed out: "EPCOS in the Greater China region has a strong advantage in the dedicated components market, we provide very specialized, highly innovative solutions, and can continue to meet the new needs of customers. According to the custom requirements, our delivery time is between 5 and 10 weeks."