The most boring sound big money, the Guangdong LED enterprise is he?

If you ask which company in Guangdong LED will be the most boring big money? You must think is in the LED industry chain Elec-Tech, or popularity in recent years into m.l.s..

If asked LED enterprises are not have to have their own brand? You must think that, of course, there is no brand LED enterprise unpromising.

Mega shares will subvert your views on these two issues.

August 3rd, the top 500 enterprises in Guangdong list released in 2016. In the LED enterprise series, shares this year to continue to carry the banner of Chi Chi, ranked 149th. The BDO ranked 185th, M.L.S. ranked 201st, FSL ranked 251st. In addition, this year, the shares are also listed on the top 100 list of private enterprises in Guangdong province thirty-eighth, ranking on the list of top 100 manufacturing in Guangdong province this year.

Surprisingly, such a large enterprise, Siu Chi shares has always stressed that the main mode of operation of the ODM, is the other brand manufacturers, distributors, retailers, product design and manufacturing, and sales to the brand. Siu Chi shares chairman Gu Wei even said that the quality of the enterprise does not lie in the brand, your brand is big, there is no way to make money, there is no performance, there is no way for shareholders to explain.

This is the trillion shares, contempt brand, but for many years to maintain the upper and middle reaches of the top 500 enterprises in Guangdong.

LED business in the shares of the status of shares

Siu Chi shares usually do not appear in the media news reports, the LED industry exchanges also do not mention him. Siu Chi shares are very low, so that some people doubt: "Siu Chi shares are LED companies do? "

Siu Chi shares is a part of the LED industry. Since 2011 began to get involved in the field of LED, the current LED business has become one of the top four shares of the business. Shares of the company's main business subsidiary of LED, including flash energy saving lighting, Shenzhen trillion Chi photoelectric, Jiangxi trillion photoelectric, etc.. Gu Wei, chairman of the shares of the person in charge of the company as a subsidiary of the president of energy saving lighting, can be seen on the LED business attaches great importance to.

Over the past 5 years, LED shares of the company has maintained steady growth. Even in the case of LED industry growth rate of only 2% in 2015, the shares of the shares are still get a profit margin of 9.29%. Siu Chi shares from 2011 to 2015 in Guangdong, the top 500 rankings, LED business revenue and gross margin as follows. In 2016, the top 500 in Guangdong ranked on the basis of the results of the year 2015, and so on

Gu Wei, chairman of the shares of Jiangxi as a person, shares of the company's strong impetus to the LED business, especially in the performance of large investment. July 24th, held in Shenzhen, Nanchang chamber of Commerce held a celebration in Shenzhen, while also held in Nanchang, the promotion of the industry, the list of sponsors in the shares of the shares listed in the list of. In recent years, the shares of Jiangxi investment in the LED industry chain of more than 2 billion yuan, large-scale construction of LED lighting, backlight and packaging based Industrial Park, to create a new LED industrial cluster in Jiangxi.

Siu Chi shares must be regarded as LED companies, more important reason is his status in the LED industry gradually rising. According to the TrendForce's green energy division LEDinside report, Siu Chi shares ranked sixth in 2015 domestic LED packaging companies, ranked the country star power. LEDinside pointed out that Siu Chi shares in the consolidation of the backlight market at the same time, is also actively involved in the lighting market, the production capacity continues to expand, and obtain international manufacturers OEM orders, make LED revenue this year is expected to show significant growth.

Confident and stick to ODM mode

Siu Chi shares chairman Gu Wei served as general manager of Jiangxi Nanchang city light electrical appliances Co. Ltd. in 1992, the same year graduated from Jiangxi Radio&TV University majoring in electronics, visible Gu Wei for technical knowledge to master the technology work earlier more from the actual, rather than school education. Perhaps the grassroots technician and the origin of the technology of the feelings, so Gu Wei more pursuit of technology, rather than worship brand.

Siu Chi shares seem to take the ODM model as their lifeline, said it would continue to do the ODM model. In the era of advocating the creation of enterprise brand, ODM shares of the company adhere to the model for other companies OEM production, this enterprise development strategy had to say very alternative. In this regard, Gu Wei explained to the media: "our own profit model is very good, why should we change it? Not for the pursuit of big brand image, the most competitive thing to lose. Fundamentally, there are R & D capacity of R & D enterprises, I will not change this direction. "

Founded in 2005, Gu Wei shares, initially produced DVD and other consumer electronics products, the company's development process gradually formed a ODM model. 2011 trillion shares across the foot of the LED field, the same implementation of the ODM model. In Gu Wei seems to be able to fully protect the benefits of ODM, the cost of a count can know can do, can certainly do is to make money, is to earn more or earn less, and do the brand will be very passive to accept the needs of the market.

Unusual Mega ODM mode

Trillion Chi energy saving lighting was founded in 2011, began to enter the LED industry, has been positioned as a leader in lighting ODM". Gu Wei Siu Chi competitive positioning of lighting products is the largest ODM model, we know that ODM is the key to pay attention to what, the first is to design, better products, second is the leading technology and manufacturing capability, third, fourth the price is good, we are mature ODM enterprise, I am 20 years of precipitation, this is our advantage. "

However, the shares do not think