The new pattern of China's LED display industry is becoming more and more

Currently, LED display industry is facing a good market opportunity. With the improving function of LED material, full color display is becoming a new growth point for the LED display screen industry; the 2008 Beijing Olympic Games, 2010 Shanghai, World Expo and other large events, to bring more market opportunities for LED display market; the development of semiconductor lighting industry, open up more space for the development of LED display industry outdoor advertising; LED display, LED display, sports traffic and performance of outdoor LED display LED color screens, LED display, exhibition rental LED display screen, LED screen assembly areas of the market increased significantly.

To seize these opportunities, we must objectively understand the status quo of the development of LED display industry in china.

Industrial development faces three major problems

At present, the development of China's LED industry is facing three major problems, one is the lack of technological innovation capability, the industry needs to improve the overall level of innovation. Mainly in the backbone of products with high technical content of new products and leading market development, technology and product clone "phenomenon, the industry can play a positive role in promoting technological progress and enhance the overall level of development of the industry leading enterprises lack of enterprise's R & D investment in serious shortage. Due to the lack of technological innovation, the low level of product technology, resulting in market competition, price war and a variety of non-standard competition behavior.

Two is the core competitiveness of enterprises is weak. The slow progress of technology, the low degree of product innovation, the lack of technical content and so on lead to the lack of core competitiveness.

Three is the dislocation of the industrial chain. Organic integration of upstream and downstream industries, professional collaboration and division of labor is the healthy development of the industry and a sign of maturity. LED industry in recent years there have been a lot of display manufacturing enterprises LED device packaging and LED device packaging enterprise production and supply of the situation. From the enterprise development, of course, has its reason, but the composition of the industry chain is unreasonable.

New trends to change the industrial structure

Industry trends can be analyzed from the following three points:

First, the deepening of product technology and product diversification.

The basic technology and the level of our LED display industry should be said is quite advanced, advanced level of main products and key technology and international industry to maintain the same, but the technical level is relatively backward, in terms of product standardization, system design, reliability, manufacturing technology, testing means and abroad are obvious the gap.

LED device technology and performance continues to improve, the rapid development of electronic technology, which provides a good foundation for LED display technology and improve the product. At the same time, LED has been widely used in various fields of social life, and the development of semiconductor lighting industry has brought a good opportunity for the LED display industry. Therefore, the LED display market has a bright future. Deepen the technical connotation, rich product system, product diversification, highlighting the advantages of leading products will be an important trend in the development of LED display industry.

Two is the standardization of conventional products and specialization of specific domain application products.

The promotion and implementation of relevant standards will promote the standardization of LED display products. The conventional LED display products, standardization of display and control system will be more widely adopted, integrated LED display products in the industry will occupy the main position, specialization and standardization of LED display products production and technical service market will be more obvious.

In professional applications, LED display products to meet the professional needs of the application, will continue to enhance the professional level, with specialized product applications will expand to form the LED display of new products and new applications, such as large area LED city lighting project display, stadium LED display, LED display traffic field etc..

Three is the reasonable division of labor within the industry and the formation of new industrial structure.

With the development of technology and market, China's LED display industry will be gradually improved in the adjustment and a reasonable division of labor, the formation of a new industrial structure. In the whole industry chain, the leading enterprises in the production of LED devices and the formation of the backbone enterprises in the production of display products will redefine the division of labor between the upstream and downstream industries, highlighting the specialization and cooperation. Maybe in the early stage of the development of semiconductor lighting industry, LED device manufacturers and display definition of specialization and cooperation of production enterprises is fuzzy, but with the expansion of market and technology products mature, this definition will become clear.

In the LED display industry, industry group will gradually form a proper classification, key control system technology research and development of technology-based enterprises, large-scale, standardized production of main products manufacturing enterprises, technical service enterprise application based on the market, to meet the needs of professional market application professional enterprises.